ORIGINAL SOURCE FILE FOR DOWNLOAD.
(formatting view on Slideshare does not accurately represent presentation design. see pdf for formatted view)
This presentation covers thoughts on "new media and digital connectivity" within comprehensive marketing strategy. It's a historical presentation to members of the energy and utility sector..updated with a few minor edits on 8.25.09. The presentation was given as a bookend piece to Geoff Livingston's (of The Buzz Bin) presentation on social media.
Includes Nike + and BMW case studies.