How to improve your marketing and business competitiveness - ideas, tools and examples of how the best businesses compete - it's those who are 'dramatically and demonstrably different' from their competitors
Thinking In 3D - Improving Your Marketing Effectiveness
are you thinking in ‘ 3 D ’....? some ideas to improve your marketing, your competitveness, and your customer relationships ideas on creating a business that’s d ramatically and d emonstrably d ifferent from andy hanselman
“ to find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. technology is shifting power away from the editors, the publishers, the establishment, the media elite. now it’s the people who are taking control ” Rupert Murdoch Wired Magazine
‘ word of mouth (and of mouse!) is increasing’
93 = percentage of customers who identify word of mouth as the best, most reliable source about ideas and information on products and services - up 26 pts. vs. 25 years ago Source: NOP World
that can be good news - or it can be bad........
it’s no good being “technically excellent if you don’t deal with customer enquires promptly no point having ‘great products’ if your sales guys don’t have the product knowledge it’s no use having ‘fantastic after sales service’ if you’re too busy serving new customers
that means.... ‘ breaking the rules....’ ‘ ..even creating new ones!’ ‘ not just ‘thinking out of the box....’ ‘ ...but getting out of it’!’ ‘ doing things others aren’t doing....’ ....even better, doing things others can’t do! ‘ sometimes it’s just lots of ‘small things...’ ‘ the right small things....’
“ don’t be afraid not to follow the herd – because where the herd’s gone, the food is already eaten” bob dylan
sources of ‘ d ramatic d ifference ’ ‘ what lets your industry down?’ ‘ where’s your customers’ pain?’ ‘ what do your customers ‘really’ value? ‘ what would get people talking?’ ‘ what happens in other sectors you could adopt?’ ‘ what ‘disappoints’ your customers?’ ‘ what irritates or annoys your customers?’ ‘ what could you do that would be ‘remarkable’?
(re) thinking in ‘ 3 D ’.... more ‘rants’ on customers, competitveness and competence ideas on creating a business that’s d ramatically and d emonstrably d ifferent <ul><li>25 separate short ’chapters’ on creating a 3D approach </li></ul><ul><li>short, sharp, no -nonsense stuff to get you thinking…… and ‘doing’ </li></ul><ul><li>all done in only 40 pages – no ‘waffle’! </li></ul><ul><li>dip in and out when it suits you </li></ul><ul><li>open any page at any time – you don’t have to follow page by page </li></ul><ul><li>spread the word – resend it, photocopy it, distribute it – use it! </li></ul><ul><li>add to it – send us your ideas, examples and suggestions for future versions </li></ul>ebook to download... visit: www.andyhanselman.com/rethinking-in-3d/ Click here to download it