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How To Create Devoted Customers

A practical guide to creating competitive advantage and improving business performance. Forget customer satisfaction. Go for 'devotion'. Heres how....

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how to create  ‘devoted’  customers a practical guide by andy hanselman
UK consultant says “forget ‘delighted’ customers, start thinking ‘devoted’ customers”
‘ devoted’ customers?
not ‘satisfied’ customers
not even ‘delighted’ customers
why?

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How To Create Devoted Customers