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Information Architecture IA is the Information Architecture & Content Strategy

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Information Architecture IA is the structural design of information systems, interactive services, and user experiences. IA accounts for the organization, search, and navigation systems that help people to complete tasks, find what they need, and understand what they’ve found. Adapted from Information Architecture for the World Wide Web, by Louis Rosenfeld & Peter Morville

Published in: Design
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  • But why propose an alternative to UX Architecture as a means to propose a new site? To reiterate, content is ultimately what the price component of a site, from informational pieces to product descriptions. But how we present them is key and your suggestions seem to leave out key areas of research that UX Would do and you don't. I can't help but wonder if there were more synthesis between the two approaches. You, for instance, may not know why people struggle to interact with software, where the pain points are. We do, but we don' always take enough time on content. Descriptive labelling and toneof voice is often as far as it goes.
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  • Hi. Thanks for your thoughtful desk. However, I find myself utterly confused. I work as a Lean UX architect. It's true we don't always consider Content strategy enough in our work and i think we should.
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