Avoid Being a Twit on
Twitter <ul><li>Branding, Marketing, Twittering! </li></ul>presented by @andybeal

Who is Andy Beal? <ul><li>Internet
marketing consultant: </li></ul><ul><ul><li>Online reputation management </li></ul></ul><ul><ul><li>Search engine marketing </li></ul></ul><ul><ul><li>Business blog promotion </li></ul></ul><ul><ul><li>Social media marketing </li></ul></ul><ul><li>Editor/Founder MarketingPilgrim.com </li></ul><ul><li>Founder of Trackur.com for reputation monitoring </li></ul><ul><li>Co-author of online reputation management book “Radically Transparent” </li></ul>

Get Your Name Right! <ul><li>Nicknames
are (mostly) for teenagers </li></ul><ul><li>If not ready, secure your brand anyway </li></ul><ul><li>Twitter profiles get Google-juiced quickly </li></ul>@andybeal

Break the monotony!

Ooh, Pretty! <ul><li>Stand out from
the crowd </li></ul><ul><li>Pimp your profile </li></ul><ul><li>If nothing else, change default colors </li></ul><ul><li>http://twitterbacks.com </li></ul>

Don’t Just Sit There, Tweet!
<ul><li>The basics: </li></ul><ul><ul><li>@andybeal </li></ul></ul><ul><ul><li>d andybeal </li></ul></ul><ul><ul><li>#olympics </li></ul></ul><ul><ul><li>Favorite your....er, favorites </li></ul></ul><ul><li>Delete, delete, delete </li></ul>

Change this setting...

Don’t Use Protection!

Learn the Pidgin <ul><li>You only
get 140 characters </li></ul><ul><li>Common terms </li></ul><ul><ul><li>Tweet </li></ul></ul><ul><ul><li>Tweeple/Tweeps </li></ul></ul><ul><ul><li>Follow/Followers </li></ul></ul><ul><ul><li>ReTweet </li></ul></ul><ul><li>http://twictionary.pbwiki.com / </li></ul>

Follow The Leader <ul><li>This is
not a popularity contest </li></ul><ul><ul><li>Follow 5,000 and you’ll burn out </li></ul></ul><ul><li>Follow: </li></ul><ul><ul><li>Peers </li></ul></ul><ul><ul><li>Press </li></ul></ul><ul><ul><li>Employees </li></ul></ul><ul><ul><li>Influencers </li></ul></ul><ul><ul><li>Important customers </li></ul></ul><ul><ul><li>http://tinyurl.com/TwitMarketers </li></ul></ul>

One Big Cocktail Party <ul><li>Watch
for interesting conversations </li></ul><ul><li>Don’t send Twitter spam </li></ul><ul><li>@ conversations to build new followers </li></ul><ul><li>Don’t always expect a reply </li></ul><ul><li>Sometimes direct messages fall on deaf ears </li></ul>

Start Sharing <ul><li>Why should someone
follow you? </li></ul><ul><li>Be the first to break news </li></ul><ul><li>Live-tweet events/conferences </li></ul><ul><li>80% social, 20% business </li></ul>

Cross Promote...Carefully! <ul><ul><li>Use Twitterfeed.com </li></ul></ul><ul><ul><ul><ul><li>Your
blog posts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Your company updates </li></ul></ul></ul></ul>

Strictly Business

Tools of the Trade <ul><li>Tweetdeck.com
</li></ul><ul><li>Twhirl.org </li></ul><ul><ul><ul><ul><li>Twitterific </li></ul></ul></ul></ul>

ORM Meets Twitter <ul><li>Your Twitter
reputation IS your reputation </li></ul><ul><li>Don’t get pulled into negative conversations </li></ul><ul><li>Monitor your reputation on Twitter </li></ul><ul><ul><li>http:search.twitter.com </li></ul></ul><ul><ul><li>http:tweetbeep.com </li></ul></ul><ul><ul><li>www.Trackur.com </li></ul></ul>

search.twitter.com

Some help from my Tweeps…

http://tinyurl.com/SESTwitter

[email_address] twitter.com/andybeal RadicallyTransparent.com Trackur.com

But wait! There’s more…

@MCHammer