Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Google Reputation Management

4,710 views

Published on

Online reputation management expert Andy Beal shares Google reputation management tactics with attendees of PubCon South.

Published in: Technology
  • Be the first to comment

Google Reputation Management

  1. 1. Your Google Reputation Stinks!<br />Don’t worry, I brought air freshener!<br />
  2. 2. Allow Myself to Introduce Myself<br />CEO of Trackur.com<br />Editor of MarketingPilgrim.com<br />Coauthor of Radically Transparent<br />Not a social media guru but did stay in a Holiday Inn Express<br />
  3. 3. 5 Keys to SERM<br />
  4. 4. 1. Rethinking Keywords<br />
  5. 5. 2. Spider Friendly<br />
  6. 6. 3. Me, Myself, and Irene<br />
  7. 7. 4. Anchor’s Away!<br />
  8. 8. 5. SuperBrand to the Rescue!<br />
  9. 9. Roll Up Your Sleeves!<br />
  10. 10. Google Sentiment Audit<br />Audit the first 30 results for your keyword<br /><ul><li>Focus on 80/10/10
  11. 11. Look for existing opportunities</li></li></ul><li>If You’ve Got It, Flaunt It!<br />Take stock of existing web content<br />Just like Whiskey, order a double<br />Which pages relevant to your brand?<br />Which pages bubbling outside Google’s top 10?<br />&num=7<br />
  12. 12. An Ounce of Prevention<br />Don’t wait for a crisis to hit<br />Are you using your .org, .net?<br />Other company branded domains?<br />Sub-domains rock!<br />
  13. 13. What Else Ranks?<br />
  14. 14. WordPress.com<br />
  15. 15. Blogger.com<br />
  16. 16. Facebook<br />
  17. 17. LinkedIn<br />
  18. 18. Twitter<br />
  19. 19. Flickr<br />
  20. 20. Wetpaint.com<br />
  21. 21. Ning.com<br />
  22. 22. AssociatedContent.com<br />
  23. 23. A Whiter Shade of...Gray Hat<br />
  24. 24. Business Partners<br />
  25. 25. Sponsorships<br />
  26. 26. Speaker Profiles<br />
  27. 27. Affiliates<br />
  28. 28. Danger Zone<br />Linking to others’ content<br />Will it always remain positive?<br />Wikipedia<br />Paid Posts<br />Disclose & do it now!<br />Paid Search<br />
  29. 29. You Want Answers?<br />andybeal@gmail.com<br />andybeal.com<br />trackur.com<br />twitter.com/andybeal<br />

×