Trackur.com's Andy Beal and Erin Jones shared 60 minutes of in-depth online reputation management advice and tactics to a pack audience at Pubcon Las Vegas 2013. These are the slides they shared.

1. ADVANCED REPUTATION
MANAGEMENT
We’re going to make you a pro in just 60 minutes!

2. YOUR HOSTS
@andybeal
@erinjones

3. REPUTATION WHAT NOW?

4. “Character is like a tree and
reputation like a shadow.
The shadow is what we think of it;
the tree is the real thing.”
ABRAHAM LINCOLN

5. YOU
@andybeal
YOUR COMPANY

6. OFFLINE
ONLINE

7. YOU NEED A PLAN

8. Improve search engine traffic
Increase Twitter followers
More Facebook Likes
Less reliance on Google
Repair damaged reputation

9. WHAT DO YOU
REALLY WANT?

10. UNDERSTAND YOUR KEYWORDS
@erinjones

11. CHEAT SHEET...
http://gri.ms/KUVW

12. KNOW YOUR
CIRCLES OF INFLUENCE

13. EMPOWER YOUR EMPLOYEES

14. LISTEN TO YOUR CUSTOMERS

15. *cough*
Trackur.com *cough*

16. IF NOTHING ELSE, LISTEN!

17. BUILDING
YOUR
BRAND

18. CHOOSE
BUILD
NURTURE

19. KNOWEM.COM

20. ME, MYSELF AND IRENE
@andybeal

21. IN PRACTICE...

22. KEEP THE SPIDERS HAPPY!

25. BE CONGRUENT
IN YOUR ONLINE
BRAND
@erinjones

26. COCA-COLA

27. CREATE
AMAZING
CONTENT
@erinjones

29. HERD THE
SHARING

31. THANK YOUR SUPPORTERS

32. DON’T FEED
YOUR REPUTATION
TROLLS

33. DON’T
TRASH
TALK
YOUR
COMPETITORS

34. DON’T BAD MOUTH
YOUR CUSTOMERS

35. A.B.C.H
ALWAYS BE HELPING
@erinjones

36. THEY SAID WHAT?
So Scentsy sends me an email that says they are
canceling my account due to inactivitybut I
could reply with the reason that I haven’t been as
active with my sales and they might reinstate my
account, so I did, explained to them that this
year I have been battling Breast Cancer etc..,
guess what the response was, “sorry but we
won’t be able to reinstate your account as
Breast Cancer should not affect your ability to
run your business” guess I know what company
I’m not supporting anymore!! — feeling annoyed.

37. MANAGING ONLINE REVIEWS

38. DIRECT
REVIEWERS

39. AVOID INCENTIVES
@andybeal

40. DON’T
FAKE IT

42. HANDLING NEGATIVE REVIEWS

43. GOOGLE KUNG-FU

44. SENTIMENT AUDIT

46. CALL ON SUPERBRAND
@andybeal

47. ENJOY
YOUR
SUB

48. HELP.TRACKUR.COM

49. FACEBOOK

50. LINKEDIN

51. TWITTER

52. HAVE MULTIPLE PARTNERS

53. PICTURE A
BETTER REPUTATION

54. MONEY
TALKS!

55. SPONSORSHIPS

56. BUILD RELATIONSHIPS WITH
BLOGGERS AND JOURNALISTS

57. IN PRACTICE...

58. UNDER ATTACK?

59. 83%
@andybeal

60. 3 KEYS TO MONITORING

61. DON’T

62. CHECK THE FACTS

64. CLEANING UP THE MESS

65. 3 WORDS
@andybeal

66. SINCERITY

67. TRANSPARENCY

68. CONSISTENCY

69. FREAKIN
APOLOGIZE
ALREADY!
@andybeal

71. LIFETIME COST > LIFETIME VALUE

72. A HAPPY CUSTOMER TELLS 5
UNHAPPY CUSTOMER TELLS 10
RESTITUTED CUSTOMER TELLS 20

73. LEGAL INFRINGEMENT

74. DEFAMATION?

75. BE BENEVOLENT

76. I HATE JEREMY ZAWODNY

77. IT STARTED WITH THIS...

78. RESOLUTION

79. I DON’T REALLY HATE JEREMY
(MUCH)

80. PLAN FOR THE LONG-TERM
@erinjones

81. MEASURE BEYOND THE SERPS

82. ACTIVELY
LISTEN

83. BE
BETTER

84. 7 TAKE AWAYS
1. UNDERSTAND YOUR GOALS
2. INVEST IN BUILDING A CONGRUENT BRAND
3. ALWAYS BE HELPING
4. DON’T TAKE SHORTCUTS IN REVIEW
BUILDING
5. TAKE CONTROL OF YOUR GOOGLE
REPUTATION
6. BE QUICK TO APOLOGIZE
7. BE PROACTIVE, NOT JUST REACTIVE

85. QUESTIONS?
Yeah, seems funny
now, but wait ‘til it
shows up on Google!
@ANDYBEAL
@ERINJONES
@TRACKUR
TRACKUR.COM
ANDYBEAL@GMAIL.COM

86. “YOUR FRIEND”