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Reputation Management<br />50 Tactics, in 50 Minutes, <br />for the 50th State<br />
About Me<br />CEO of Trackur.com<br />Coauthor of Radically Transparent<br />Editor of MarketingPilgrim.com<br />Photojour...
Foundation<br />
1. Goals<br />
2. Audit<br />
3. Assets<br />
4. Weaknesses<br />
5. Resources<br />
6. Stakeholders<br />
7. Channels<br />
Build<br />
8. First Impressions<br />
9. Press Room<br />
10. Media List<br />
11. Dot Org?<br />
Boh.org<br />
12. Profiles<br />Knowem.com<br />
13. Local<br />GetListed.org<br />
14. Fan Page<br />
15. Promotions<br />=<br />
16. Congruence<br />
Manage<br />
17. Character<br />“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree i...
18. Employees<br />
19. Website<br />
20. Google<br />
21. Blogs<br />
22. Reviews<br />Perfect response!<br />
23. Facebook<br />
24. Twitter<br />
25. PR<br />
26. Influencers<br />Klout.com<br />
27. Multimedia<br />
Monitor<br />
28. What?<br />
29. Who?<br />
30. Competitors<br />
31. Industry<br />
32. Onsite<br />
33. Calls<br />
34. Centers of Influence<br />
35. Alerts<br />google.com/alerts<br />
36. Twitter<br />search.twitter.com<br />
37. Dashboards<br />trackur.com<br />
38. Outsource<br />
39. Disseminate<br />
40. Take Action!<br />
Repair<br />
41. Wake Up!<br />Over the next 5 years, 83% of companies will face a crisis that will negatively impact their share price...
42. Be Prepared<br />
43. Assess<br />
44. Kala maiia‘u<br />
45. Transparency<br />
46. Consistency<br />
47. Humility<br />
48. Recurrence<br />
49. Defamation<br />Book ‘emDanno!<br />Defamation one!<br />
50. Secret Weapon<br />
Mahalo!<br />AndyBeal.com<br />@andybeal<br />andybeal@gmail.com<br />919-816-2106<br />
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50 Reputation Management Tactics for the 50th State

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I gave a presentation at the Hawaii Social Media Summit in Honolulu, Oahu.

I'm not much for unnecessary bullet points, so you really had to be there! ;-)

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50 Reputation Management Tactics for the 50th State

  1. 1. Reputation Management<br />50 Tactics, in 50 Minutes, <br />for the 50th State<br />
  2. 2. About Me<br />CEO of Trackur.com<br />Coauthor of Radically Transparent<br />Editor of MarketingPilgrim.com<br />Photojournalist for GoVisitHawaii.com<br />
  3. 3. Foundation<br />
  4. 4. 1. Goals<br />
  5. 5. 2. Audit<br />
  6. 6. 3. Assets<br />
  7. 7. 4. Weaknesses<br />
  8. 8. 5. Resources<br />
  9. 9. 6. Stakeholders<br />
  10. 10. 7. Channels<br />
  11. 11. Build<br />
  12. 12. 8. First Impressions<br />
  13. 13. 9. Press Room<br />
  14. 14. 10. Media List<br />
  15. 15. 11. Dot Org?<br />
  16. 16. Boh.org<br />
  17. 17. 12. Profiles<br />Knowem.com<br />
  18. 18. 13. Local<br />GetListed.org<br />
  19. 19. 14. Fan Page<br />
  20. 20. 15. Promotions<br />=<br />
  21. 21. 16. Congruence<br />
  22. 22. Manage<br />
  23. 23. 17. Character<br />“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.”<br />
  24. 24. 18. Employees<br />
  25. 25. 19. Website<br />
  26. 26. 20. Google<br />
  27. 27. 21. Blogs<br />
  28. 28. 22. Reviews<br />Perfect response!<br />
  29. 29. 23. Facebook<br />
  30. 30. 24. Twitter<br />
  31. 31. 25. PR<br />
  32. 32. 26. Influencers<br />Klout.com<br />
  33. 33. 27. Multimedia<br />
  34. 34. Monitor<br />
  35. 35. 28. What?<br />
  36. 36. 29. Who?<br />
  37. 37. 30. Competitors<br />
  38. 38. 31. Industry<br />
  39. 39. 32. Onsite<br />
  40. 40. 33. Calls<br />
  41. 41. 34. Centers of Influence<br />
  42. 42. 35. Alerts<br />google.com/alerts<br />
  43. 43. 36. Twitter<br />search.twitter.com<br />
  44. 44. 37. Dashboards<br />trackur.com<br />
  45. 45. 38. Outsource<br />
  46. 46. 39. Disseminate<br />
  47. 47. 40. Take Action!<br />
  48. 48. Repair<br />
  49. 49. 41. Wake Up!<br />Over the next 5 years, 83% of companies will face a crisis that will negatively impact their share price by 20% to 30% – source: Oxford-Metrica<br />
  50. 50. 42. Be Prepared<br />
  51. 51. 43. Assess<br />
  52. 52. 44. Kala maiia‘u<br />
  53. 53. 45. Transparency<br />
  54. 54. 46. Consistency<br />
  55. 55. 47. Humility<br />
  56. 56. 48. Recurrence<br />
  57. 57. 49. Defamation<br />Book ‘emDanno!<br />Defamation one!<br />
  58. 58. 50. Secret Weapon<br />
  59. 59. Mahalo!<br />AndyBeal.com<br />@andybeal<br />andybeal@gmail.com<br />919-816-2106<br />

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