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by @andybeal<br />tracking social media<br />a.k.a. everything I learned about social media monitoring, I learned fromTV celebrity hunters<br />Not sponsored by:<br />Sponsored by:<br />

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why track?<br />reputation management<br />measure success of campaigns<br />decentralized customer service<br />spy on your competitors<br />track industry news<br />improve press/blogger relations<br />

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what to track<br />

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what to track<br />http://gri.ms/KRKE<br />

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the big five<br />

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google<br />Whaddya mean “wrong kind of spider?”<br />WHAT SPIDER!?<br />

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google.com/alerts<br />

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bloglines<br />Don’t do ‘lines man, it’ll ruin your life!<br />

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bloglines.com<br />

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twitter<br />Was that a lesser-spotted, bald-headed, social media guru twittering?<br />

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search.twitter.com<br />

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keotag.com<br />It’s a “Kyoto” dragon not <br />a Keotag dragon<br />I just pooped!<br />

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keotag.com<br />

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aggregate the data<br />Crikey mate, I thought you said alligator, not aggregator!<br />

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netvibes<br />

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act on the data<br />There’s treasure buried in your data!<br />

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act on the data<br />who’s responsible?<br />bring data to R&D, Sales, Marketing<br />measure changing sentiment<br />refine your marketing/PR messaging<br />check your web anayltics<br />

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get a pro<br />Hello, my name is Trackur<br />...this is not a sales pitch ;-)<br />Squirrel!!!<br />

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thanks!<br />Yeah, seems funny now, but wait ‘til it shows up on Google!<br />andybeal@gmail.com<br />andybeal.com<br />trackur.com<br />twitter.com/andybeal<br />