My Aim…To give you simple ideasthat make a difference toyour online presence
• Introductions• Why Do We Need SEO?• Natural v PPC• On Page SEO – Finding & using the rightkeywords• Off Page SEO – Building Links• Google Places• PPC (Google Adwords)• Things to go away and do!
What is SEO (Search EngineOptimisation), web siteoptimisation, onlinemarketing, internet marketing?The process of increasing the amount ofvisitors to a web site by ranking high in thesearch engine results, pay per clickadvertising or social media followed bymaximising site conversions
Why Do We Need SEO?But be careful chasing top spot!
Keyword Evaluation• Google Trends• 3rd Party Tools - WordTracker, Market Samurai
Page Title – Very ImportantHeadings (H1, H2…)The right contentImages Need Alt TagsPage Description sits‘behind the page’ but formspart of the search snippet
Search SnippetsPage Title – Very Important~65 CharsPage URLPage Description~165 CharsThese are all salesopportunities, makesure you have callsto action
What to do with Keywords•Page Titles, Page Descriptions, Headings•Website Copy, write compelling content & keep itcurrent•Keyword in the 1st & last sentence of the page, boldthe first one•Within Image Alt Tags•Within Anchor Text for internal pages•Make sure each page is different
On Page SEO – Making The Page Relevant• Remember Google likes relevancy – themore up to date the better• The link to landing page must be seamless• For Natural Results & Especially GoogleAdwords• Review Google Guidelines
Off Page SEO• What does this mean• How to get links• Forums, Video, Blogs, Social Media• LinkedIn• Twitter• Facebook• ‘Keyword Cloud’
Google Likes Links• One of the most important factors ingetting ranked• Inbound links to your website• Incredibly Important• From ‘authority sites’• The more the better• Use the right Anchor Text – a mix ofkeyword and generic e.g. ‘Click Here’
• Link to ‘deep pages’ within your websitenot just the Home Page• Use a variety of sources• How to measure your links:Majestic SEO
Google PlacesIf you sell locally, use Google+ Places – its free and getsyou to the top of the local search results