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MANAGEMENT STUDENT PROFESSIONAL DEVELOPMENT
Half the money I spend on advertising
is wasted; the problem is don’t know
which half.
– John Wanamaker
– First retailer t...
AGENDA
• Marketing Metric ROI Model
• Case Study: Grants International
• Advertising & Testing Model
MARKETING METRICS SYSTEM
METRICS
(/)
MEASURES
(Data)
KPIs
MARKETING
AND SALES
Investment $
Cost $ per
Impression
Visit Rate %
V / I
Lead Rate %
L / V
Offer Rate %
O / L
Take Rate %
S / O
Revenue $
ROM...
“DO MORE WITH LESS”
WHERE
DID YOU
HEAR
ABOUT
US?
This Question Is Key
VERY WORTHWHILE BENEFITS
• Maximum return on most marketing dollars
• Continue buying or buy more
• Stop buying when leads...
TIPS TO CUT WASTE
• Know your funnel
• Ask the key question
• Know your measures
• Know your KPIs
• Test to beat control
MX3 METRICS SOFTWARE – MEASURES
MX3 METRICS SOFTWARE – CHANNEL DETAIL
MX3 METRICS SOFTWARE – TRENDS
Digital Marketing
Tips for Digital Marketing
Tips for Digital Marketing
Compound Annual
Growth Rate
QUESTIONS?
@JeffXNelson @JakeBlumes
2016 03-14 - lethbridge university - stop wasting your budget
2016 03-14 - lethbridge university - stop wasting your budget
2016 03-14 - lethbridge university - stop wasting your budget
2016 03-14 - lethbridge university - stop wasting your budget
2016 03-14 - lethbridge university - stop wasting your budget
2016 03-14 - lethbridge university - stop wasting your budget
2016 03-14 - lethbridge university - stop wasting your budget
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2016 03-14 - lethbridge university - stop wasting your budget

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We look at a model for collecting and analyzing marketing metrics. The case study is from Grants International.

Published in: Marketing
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2016 03-14 - lethbridge university - stop wasting your budget

  1. 1. MANAGEMENT STUDENT PROFESSIONAL DEVELOPMENT
  2. 2. Half the money I spend on advertising is wasted; the problem is don’t know which half. – John Wanamaker – First retailer to place a half-page newspaper ad (1874) – And the first full-page ad (1879)
  3. 3. AGENDA • Marketing Metric ROI Model • Case Study: Grants International • Advertising & Testing Model
  4. 4. MARKETING METRICS SYSTEM METRICS (/) MEASURES (Data) KPIs MARKETING AND SALES
  5. 5. Investment $ Cost $ per Impression Visit Rate % V / I Lead Rate % L / V Offer Rate % O / L Take Rate % S / O Revenue $ ROMI $ Cost $ per Visit Cost $ per Prospect Cost $ per Offer Cost $ per Sales 17 Essential Marketing Metrics https://www.linkedin.com/pulse/17 -essential-marketing-metrics- customer-acquisition-jeff-nelson
  6. 6. “DO MORE WITH LESS”
  7. 7. WHERE DID YOU HEAR ABOUT US? This Question Is Key
  8. 8. VERY WORTHWHILE BENEFITS • Maximum return on most marketing dollars • Continue buying or buy more • Stop buying when leads dry up • Monitor if campaigns meeting expectations • Predict volume of leads and staff accordingly • Set accurate sales targets • Test new media and A-B test in existing media • Negotiate price on media buys
  9. 9. TIPS TO CUT WASTE • Know your funnel • Ask the key question • Know your measures • Know your KPIs • Test to beat control
  10. 10. MX3 METRICS SOFTWARE – MEASURES
  11. 11. MX3 METRICS SOFTWARE – CHANNEL DETAIL
  12. 12. MX3 METRICS SOFTWARE – TRENDS
  13. 13. Digital Marketing
  14. 14. Tips for Digital Marketing
  15. 15. Tips for Digital Marketing Compound Annual Growth Rate
  16. 16. QUESTIONS? @JeffXNelson @JakeBlumes

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