2012 03-22 - high river chamber of commerce - online brand management

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2012 03-22 - high river chamber of commerce - online brand management

  1. 1. Online Brand Management @gjeffnelson #anduro
  2. 2. Anduro ValueWhat?  Increase traffic to online properties  Generate leads for sales force  Boost sales from online sourcesHow?  Search Engine Optimization  Pay-per-Click Campaigns  Social Media Marketing  KPI’s, Reports and Analysis  Websites that Convert 2
  3. 3. Customers – 400 to Date 3
  4. 4. 4
  5. 5. Brand Management Personal Brand - ME Corporate Brand - US 5
  6. 6. Google Your Name 6
  7. 7. Personal Brandwww.web-strategist.com/blog/2010/11/09/research-most-companies-organize-in-hub-and-spoke- 7formation/
  8. 8. Pinterest 8www.emarketer.com/Article.aspx?R=1008864
  9. 9. Personal Brand Management  Privacy settings (especially FB)  www.youropenbook.org  Google Search – text and images  Google Alerts  www.google.com/alerts  Optimized LinkedIn Profile  http://mashable.com/2010/12/15/optimize- linkedin-profile/  Personal Blog  http://bloomingmarketing.com/http://www.imediaconnection.com/content/22765.asphttp://www.personalbrandingblog.com/personal-branding-and-online-reputation-management-natural-allies/Original Article by Tom Peters: http://www.fastcompany.com/magazine/10/brandyou.html 9
  10. 10. Google Your Company 10
  11. 11. Company Brandwww.web-strategist.com/blog/2010/11/09/research-most-companies-organize-in-hub-and-spoke- 11formation/
  12. 12. Now 3:00 – 4:45 12http://www.convinceandconvert.com/social-media-strategy/why-people-provide-the-power-of-now/
  13. 13. Hub & Spoke Model Tap into Radio Ads YYCLinkedIn (Corus) Twitter Community eNewsletters and email partnersFacebook Ads Facebook Page Website Google ecommerce page AdWords on website YouTube? $$$ 13
  14. 14. Hub & Spoke ModelFacebook Website 14
  15. 15. Company Brand Management  Reserve your URL  Monitor and listen  Push out good content - everywhere  Public relations  Hub & Spoke Model  Policyhttp://mashable.com/2010/07/14/online-brand-management/http://www.marketingprofs.com/articles/2010/3487/build-your-brand-on-a-solid-sense-of-your-identityhttp://blog.hubspot.com/blog/tabid/6307/bid/29836/How-to-Optimize-Your-LinkedIn-Company-Page-in-15-Minutes.aspx 15
  16. 16. 5 Minute Social Media Policy  http://socialmedia. policytool.net/ 16
  17. 17. Questions? Jeff Nelson, MBA 403-410-3803jeff.nelson@anduro.com @gjeffnelson 17

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