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This session will look at a variety of blunders, mistakes, failures and *&!%-ups that individuals and companies have made when using social media. Did you hear about the Swiss woman caught surfing Facebook when she was at home "sick"? That is probably old news. Or what about the lady who dumped a cat in a garbage bin? Find out if the cat lived or died. Or did you read about when Nestlé's was ridiculously slow to respond on its Facebook page to negative comments about Palm Oil in some of its products. We will contrast these screw-ups with social media darlings like the viral Old Spice ads and.By the way, do you think Old Spice sales have gone up or down in the lastyear? Come to this session to find out answers to this question and many others.