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Branding / Marketing

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Branding / Marketing

  1. 1. BRANDINGDie Macht derMarke
  2. 2. 1. Was ist Branding?
  3. 3. Good old timesDie Anfänge des Brandings
  4. 4. Branding ist kein(e)...Logo PRODUKTIdentityCorporate
  5. 5. WAS DANN?!
  6. 6. Das BauchGefühlbeim treffen vonKaufentscheidungen
  7. 7. Summe der GesamtenUnternehmens-kommunikation
  8. 8. Marken sind Versprechen
  9. 9. 2. Wozu Branding?
  10. 10. Zu Viele AngeboteZu wenig zeit
  11. 11. AustauschbarkeitButter vs. Butter
  12. 12. Austauschbarkeit
  13. 13. Höhere Margen❤1,55€ + 56% -,99€
  14. 14. Die größten drei in 2012Markenwert in USD77.840.000.000,- 76.570.000.000,- 75.530.000.000,-Quelle: Interbrands
  15. 15. Coca-Cola s WErt nov 2012 in USDQuelle: Interbrands166.310.000.000,-Marktkapitalisierung77.840.000.000,-Markenwert244.150.000.000,-
  16. 16. 93.000 x das teuerste autoder welt
  17. 17. FHBerlinin 100$-ScheinenNebeneinander gelegt
  18. 18. Die ältesten Marken der Welt?✝☪ ✡REligionen
  19. 19. 3. Wie Religionen Mega-brands FunktionierenMartin Lindstrom // Brandeins 04/2006
  20. 20. 1. Zugehörigkeitsgefühl
  21. 21. 2. Klare Vision
  22. 22. 3. Gut vs. Böse
  23. 23. 4. Konsistenz
  24. 24. 5.Perfektion
  25. 25. 6. Symbole
  26. 26. 7. Geheimnisse &Mysterien
  27. 27. 8. Rituale
  28. 28. 9. Sinneseindrücke
  29. 29. „Eine Gute marke ist einenie endende GeschichteScott Bedbury/Brandstream.inc
  30. 30. Vielen Dank!Fragen?
  31. 31. Quellen•  Bilder: Flickr.com•  Meine Marke / Herman H. Wala / 1. Aufl. 2011 / Redline Verlag•  Märkte Dominieren / Heinz Günther / 1. Aufl. 2011 / Books on demand•  http://modular4kc.com/2009/12/22/how-brands-are-like-religion/•  http://www.youtube.com/watch?v=TuFmbstXlnM / Das coolness diktat•  interbrands.com / Statista.de

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