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Living in a
Creative Ecology


   John Howkins
Bali December 2008
global competition
in a creative economy
         is not
       $ vs RMB
           but
    ideas vs ideas
        © vs ©
or
ideas ~ ideas
    ©~©
in creative economies

decisions on ideas and IP
 are more important than
decisions on interest rates
copyright is a currency,
                   and
    national IPOs are Central Banks
and WIPO is the world’s new World Bank
the creative ecology




  people are creative

creativity needs freedom

freedom needs markets
the creative ecology



“creativity needs freedom”

        diversity
         change
        learning
       adaptation
the creative ecology



   input: ideas
  output: ideas
the creative ecology


  we continually…
        look
        use
       re-use
      borrow
      change
       adapt
mak...
the creative ecology




    and often…
     we copy
the choice




   Bill Gates, 1975
Tim Berners-Lee, 1989
the choice




John Sulston, 2000
Craig Venter, 2000
“the objective of a country’s IP policy
                 is to
              maximise
          national welfare”
   Zhang...
Adelphi Charter




copyright should regulate the
     ownership of ideas
    in the public interest
creative ecologies


     strategies

    1. diversity
    2. change
    3. learning
   4. adaptation
(adaptive efficiency)
creative ecologies


    strategies

   1. ambition
         scale
        scope
     the challenge

   2. research
    3....
‘There seems to be a growing disparity between what
    we know about our human predicament and our
  ability to act on th...
Thank you.

john@creativeeconomy.com

     www.bop.co.uk
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Living in a Creative Ecology, Howkins. Bali 08

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John Howkins presentation at 2nd WIPO International Conference on Intellectual Property and Creative Industries. 2-3 December 2008. Bali - Indonesia http://www.baliwipo2008.org . The conference is co organized by Indonesian Ministry of Culture and Tourism The Republic of Indonesia. John Howkins is the writter of a famous book "The Creative Econom- How People Make Money from Ideas".

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Living in a Creative Ecology, Howkins. Bali 08

  1. 1. Living in a Creative Ecology John Howkins Bali December 2008
  2. 2. global competition in a creative economy is not $ vs RMB but ideas vs ideas © vs ©
  3. 3. or ideas ~ ideas ©~©
  4. 4. in creative economies decisions on ideas and IP are more important than decisions on interest rates
  5. 5. copyright is a currency, and national IPOs are Central Banks and WIPO is the world’s new World Bank
  6. 6. the creative ecology people are creative creativity needs freedom freedom needs markets
  7. 7. the creative ecology “creativity needs freedom” diversity change learning adaptation
  8. 8. the creative ecology input: ideas output: ideas
  9. 9. the creative ecology we continually… look use re-use borrow change adapt make better (or worse)
  10. 10. the creative ecology and often… we copy
  11. 11. the choice Bill Gates, 1975 Tim Berners-Lee, 1989
  12. 12. the choice John Sulston, 2000 Craig Venter, 2000
  13. 13. “the objective of a country’s IP policy is to maximise national welfare” Zhang Qin, SIPO, China, 2008
  14. 14. Adelphi Charter copyright should regulate the ownership of ideas in the public interest
  15. 15. creative ecologies strategies 1. diversity 2. change 3. learning 4. adaptation (adaptive efficiency)
  16. 16. creative ecologies strategies 1. ambition scale scope the challenge 2. research 3. action
  17. 17. ‘There seems to be a growing disparity between what we know about our human predicament and our ability to act on that knowledge.” Soedjatmoko, 1978
  18. 18. Thank you. john@creativeeconomy.com www.bop.co.uk

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