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15 Lessons from Ten Years in Transmedia Storytelling

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Andrea Phillips talks about a few things she's learned from her work in transmedia.

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15 Lessons from Ten Years in Transmedia Storytelling

  1. 1. Some Stuff I’ve Learned15 Lessons from Ten Years of Transmedia Storytelling
  2. 2. The Beast
  3. 3. The Beast
  4. 4. The BeastThis stuff is awesome, you guys
  5. 5. The BeastThis stuff is awesome, you guysAn immersive component can makethe core narrative even better
  6. 6. The BeastThis stuff is awesome, you guysAn immersive component can makethe core narrative even betterAn interactive story can use alarger palette of emotions
  7. 7. Perplex City
  8. 8. Perplex City
  9. 9. Perplex CityThis stuff isn’t as much fun as it looks
  10. 10. Perplex CityThis stuff isn’t as much fun as it looks (It’s even more fun than that)
  11. 11. Perplex CityThis stuff isn’t as much fun as it looks (It’s even more fun than that)The longer one story goes, the harder it isfor new audience members to jump in
  12. 12. Perplex CityThis stuff isn’t as much fun as it looks (It’s even more fun than that)The longer one story goes, the harder it isfor new audience members to jump inFreelancers and contractors aren’t eligiblefor unemployment benefits
  13. 13. Routes
  14. 14. Routes
  15. 15. RoutesYou can use a blend of live/responsiveand predetermined content
  16. 16. RoutesYou can use a blend of live/responsiveand predetermined contentThe audience doesn’t care if it isn’tcompletely realistic
  17. 17. RoutesYou can use a blend of live/responsiveand predetermined contentThe audience doesn’t care if it isn’tcompletely realisticResponsive now, replayable later
  18. 18. 2012
  19. 19. 2012
  20. 20. 2012There are some... ethical concernsto transmedia storytelling
  21. 21. 2012There are some... ethical concernsto transmedia storytellingMore resources bring more limitations
  22. 22. America 2049
  23. 23. America 2049
  24. 24. America 2049You can create the feeling of a fragmentedtransmedia narrative in a single frame
  25. 25. America 2049You can create the feeling of a fragmentedtransmedia narrative in a single frameMake sure scope is in your contract
  26. 26. Floating City
  27. 27. Floating City
  28. 28. Floating CityThe fewer lawyers there are,the more fun you can have
  29. 29. Floating CityThe fewer lawyers there are,the more fun you can haveBudget doesn’t matter nearlyas much as passion does
  30. 30. About MeAndrea Phillips@andrhiaandrhia@gmail.comhttp://www.deusexmachinatio.com(or just andreaphillips.com)Buy my book! A Creator’s Guide to TransmediaStorytelling will be out in June 2012.

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