1.
Andrew Shotland
CEO, LOCALSEOGUIDE.COM
SEO IS ALWAYS THE
LOWEST
PRIORITY…UNTIL IT’S
NOT 😜
MNSearch Summit 2016
MINNEAPOLIS, MN
06.24.16

2.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
MY STORY
THE ORIGIN OF LOCAL SEO GUIDE…

3.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO ARE LIKE DOCTORS
WHAT DO SEO CONSULTANTS DO
ANYWAY?

4.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
ESPECIALLY HOT SHOT CONSULTANTS
WHAT DO IN-HOUSE SEOS DO ANYWAY?

5.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
WE’RE SO DAMN SMART
GENERALLY EGOMANIACAL, GOD
COMPLEX TYPES…

6.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
SEO DEATH ● THE FIRST IN A SERIES
ALL CLIENTS ARE LIARS…
Client: Help!
Me: What Did You Change?
Client: Nothing. Help? #@!Google!
Me: You Sure?
Client: Yes! #@!$%Google!
Me: Really? Nothing?
Client: Yes! #@!$%#@!$%Google! We Didn’t Do Anything Except Redesign
the Home Page.
Me (Thinking): #@!$%#@!$%#@!$%#@!$%Clients!
http://www.localsearchforum.com/featured-local-search-articles/40724-all-clients-liars.html

7.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● BLOCKED ROBOTS.TXT FILE
I HAVE PUT MY KIDS THROUGH COLLEGE
ON THIS EASY-TO-AVOID ERROR
DISALLOW: /
http://www.localseoguide.com/robotstxt-file-disallowing-entire-site-seo-death/
Try www.SEORadar.com*
*Full disclosure: I invested in them cause it saved my ass

8.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● DEV SERVER | IP ADDRESSES INDEXED
SITE:STAGING.SHITE.COM
http://www.localseoguide.com/dev-server-seo-death/

9.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● FACETED SEARCH
/trump+hat+red+XL+Sm+MED+BlUe_%20%20+hillary+email?q=
wtf
http://www.localseoguide.com/faceted-search-seo-death/

10.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
SEO DEATH ● GEOTARGETING LOCATION BY IP ADDRESS
WHY IS MY SITE ALWAYS LOCATED IN
MOUNTAIN VIEW, CA?
http://www.localseoguide.com/geotargeting-location-by-ip-address-seo-death/

11.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● VIRTUAL CANONICAL LOOPS
A GOOD WAY TO GET GOOGLEBOT TO
PUKE IN YOUR LAP
www.site.com www.site.com/
<link rel=“canonical” href=“http://www.site.com/” />
301
🖕
http://www.localseoguide.com/virtual-canonical-loops-seo-death/

12.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● INSECURITY
BUT GOOGLE SAID HTTPS IS CRITICAL…

13.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● INSECURITY
BUT GOOGLE SAID HTTPS IS CRITICAL…
http profile https profile

14.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● INSECURITY
DON’T JUMP TO CONCLUSIONS…
https profile

15.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● INSANITY
DETAILED RELEASE NOTES MIGHT BE A
GOOD IDEA…

16.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● PANIC AT THE SEO DISCO
MAKE SURE YOU HAVE THE WHOLE
PICTURE…

17.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● TRADE OFFS
BUT THE GOOGLE GUY SAID RESPONSIVE
WAS THE WAY TO GO…
INDEXED M. URLS % WE CAN MAP TO
WWW
2,335,546 <10%

18.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● TRADE OFFS
HERE’S WHAT HE DIDN’T SAY…
INDEXED M.
URLS
% WE MAP TO
WWW
BEST GUESS
OUTCOME
2,335,546 100% Should be OK
2,335,546 <10% SimplyHired.com

19.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● TRADE OFFS
A PICTURE IS WORTH A THOUSAND
UNEMPLOYMENT CHECKS…

20.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
SEO DEATH ● BLACKLISTING GOOGLEBOT
UhOh…

21.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● BIG IT CONSULTANTS
WE JUST CHARGED YOU $10MM TO REDO
YOUR SITE. HOW ABOUT SOME SEO?

22.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● TAXONOMY CHANGES
ALL THOSE PAGES THAT RANKED REALLY
WELL DON’T FIT OUR BRAND ANYMORE…

23.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● TAXONOMY
NOTHING COMES BETWEEN ME & MY
KATES

24.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● SITE REDESIGNS
THE DIAMOND-CUTTING OF SEO
http://www.localseoguide.com/how-to-redesign-website-and-not-screw-up-your-seo/

25.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● DOMAIN REBRANDS
THE OTHER DIAMOND-CUTTING OF SEO
http://searchengineland.com/odesk-upwork-migrate-domain-not-kill-seo-223494

26.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● ACQUISITIONS
GREED IS NOT GOOD IF SEO IS BAD
http://searchengineland.com/the-seo-risks-rewards-of-buying-multi-location-companies-248970

27.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● SEO COWBOYS
I HEARD ON TWITTER THIS WAS BIG…
<Old Title>”Keyword + Modifier”</>
<New Title>”Keyword + Hot New Modifier + Modifier”</>

28.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
UNICORNS & RAINBOWS
IF YOU CAN’T DO SEO, DO LOCAL SEO

29.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
UNICORNS & RAINBOWS
IF YOU CAN’T DO SEO, DO LOCAL SEO

30.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
UNICORNS & RAINBOWS
THE PAGE TWO BUMP
http://thenextcorner.net/technical-seo/ http://www.localseoguide.com/the-page-2-bump/

31.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
UNICORNS & RAINBOWS
THE DIRTY SITEMAP

32.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
UNICORNS & RAINBOWS
BRINGING PARTNER SITES BACK FROM
THE DEAD…

33.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
IN CLOSING
BRINGING PARTNER SITES BACK FROM
THE DEAD…

34.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
DEEP THOUGHTS
2 KEYS TO LAUNCH THE NUKES…

35.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
DEEP THOUGHTS
EDUCATION IS THE ONLY WAY TO STOP
THE MADNESS…

36.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
DEEP THOUGHTS
SHOW THEM THE MONEY…
http://www.slideshare.net/SearchMarketingExpo/enterprise-seo-the-world-is-in-your-hands-by-garth-obrien

37.
SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
IN CLOSING
ALWAYS REMEMBER…
THANK YOU!
@localseoguide
andrew-at-localseoguide.com
www.localseoguide.com
Just make it
good for
users!$@%^
#