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Everything is awesome in local seo!

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Andrew Shotland's Local SEO audit presentation for the Local Search Association 2015 Conference

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Everything is awesome in local seo!

  1. 1. EVERYTHING IS AWESOME IN #LSA2015 April 20, 2015
  2. 2. https://getlisted.org/static/resources/local_search_ecosystem.pdf Every other local site u can think of!
  3. 3. No Listing! • NAP Hunter ( Free Tool! ) • Moz Local • https://www.whitespark.ca/local-citation-finder • www.yext.com • Search “{Name}” | “{Address}” | “{Phone#}” in Google Here’s How To Find Em!
  4. 4. Neustar Localeze Axciom InfoGroup Factual Play Well Pleasanton 0 1 1 1 Play Well Teknologies 1 0 0 0 Play Well TEKnologies 0 1 0 0 Claim! Close! Update! Acxiom: https://mybusinesslistingmanager.myacxiom.com/# Factual: http://www.factual.com/data/t/places Infogroup: http://www.expressupdate.com/ Neustar Localeze: http://www.neustarlocaleze.biz/directory/index.aspx Here’s Where To Look!
  5. 5. • Fill it out 100% • G+ NAP = Website NAP • Use Local Phone #s • No P.O. Boxes Please! • Great Description w/Keywords • Use the Right Categories • Photos, Photos, Photos Trouble? https://support.google.com/places/answer/176504
  6. 6. • Page for each area you serve • Local addresses on service area pages • Regularly updated content on location pages with geo- specific keywords • Understand regional differences & use them
  7. 7. http://willenslaw.com/report-your-accident/
  8. 8. http://www.dralexchambers.co.uk/fat-removal/vaser-lipo-swelling- bruising-and-numbness.html
  9. 9. http://www.airnowhvac.com/heating-and-air-conditioning-selma-al/
  10. 10. 20 http://www.localseoguide.com/local-seo-audit-doc/
  11. 11. Source: http://www.theverge. com/2013/6/10/4415 258/apple- announces-600- million-ios-devices- sold * As of June 2013
  12. 12. …Not Including iPhone 5s/5c, iOS 7, iPad, iPod, Mac & Xmas Source: http://applemapsmarketing.com/2013/11/63-of-iphone-owners-use-apple-maps-says-comscore/
  13. 13. @localseoguide + Andrew Shotland
  14. 14. @localseoguide + Andrew Shotland
  15. 15. @localseoguide + Andrew Shotland Now with TripAdvisor & Booking.com Reviews!
  16. 16. Slideshow
  17. 17. @localseoguide + Andrew Shotland
  18. 18. http://applemapsmarketing.com/2013/09/business-categories- in-apple-maps-for-ios7/
  19. 19. https://mapsconnect.apple.com • Claim your listing • Update your listing • Forwarded phone # cannot be verified • Residential listings are not eligible • No bulk or agency submission except yet via Yext Apple Maps Connect F.A.Q
  20. 20. Business Listings Reviews & Photos http://www.neustarlocaleze.biz/directory/index.as px http://www.mybusinesslistingmanager.com/ http://www.factual.com/data/t/places http://www.yext.com
  21. 21. http://applemapsmarketing.com/2012/10/how-to-add-your-business-listing-to-apple-maps/
  22. 22. http://searchengineland.com/10-simple-things-smb-websites-need-to- fix-before-seo-88585 http://searchengineland.com/small-business-redesigned-website- you-wont-believe-what-horrible-seo-thing-happened-next-212829 http://searchengineland.com/ama-common-things-big-small- businesses-get-wrong-local-seo-214778 http://searchengineland.com/google-places-ranking-factors-the-phd- version-114839 http://searchengineland.com/the-smb-guide-to-changing-business- names-seo-128939 http://searchengineland.com/how-to-create-content-when-youd- rather-be-doing-something-else-126622 http://searchengineland.com/5-tips-for-responding-to-negative- customer-reviews-online-102136 http://searchengineland.com/4-tips-for-success-with-seasonal-local- seo-88601 http://applemapsmarketing.com/2014/03/how-to-use-apple-maps- connect/ www.localseoguide.com/local-seo-tools/
  23. 23. www.localseoguide.com www.applemapsmarketing.com localseo@localseoguide.com Twitter: @localseoguide +Andrew Shotland This presentation available at http://bit.ly/local-seo-is-awesome

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