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2016 Local SEO Ranking Factors Presentation at Rocks Digital 2016

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We looked at 100+ variables across 30K businesses to try to reverse engineer Google's Local Algorithm

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2016 Local SEO Ranking Factors Presentation at Rocks Digital 2016

  1. 1. #SMX #21C3 TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016 Andrew Shotland CEO, LocalSEOGuide.com
  2. 2. #SMX #21C3  Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility.  We also do SEO for large websites, national to local brands and agencies. About The Company Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  3. 3. #SMX #21C3 Obligatory Client Slide Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  4. 4. #SMX #21C3 The Quest for the Perfect Local SEO Ranking Factors TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  5. 5. #SMX #21C3 A Method To the Madness TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  6. 6. #SMX #21C3 A Method To the Madness Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  7. 7. #SMX #21C3 For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/ Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  8. 8. #SMX #21C3 TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Great Partners Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  9. 9. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORDINAL RANKING FACTORS Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  10. 10. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm CATEGORICAL RANKING FACTORS Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  11. 11. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Huh? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  12. 12. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  13. 13. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  14. 14. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  15. 15. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  16. 16. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORGANIC ALGO > LOCAL ALGO Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  17. 17. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Websites Matter A Lot Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  18. 18. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  19. 19. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  20. 20. #SMX #21C3 What about GMB? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  21. 21. #SMX #21C3 What about GMB? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  22. 22. #SMX #21C3  “As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.” Toolbar PageRank http://www.thesempost.com/google-removing-pagerank-from-toolbar/ Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  23. 23. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm What may not work? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  24. 24. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  25. 25. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  26. 26. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm So many choices, so little time! Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  27. 27. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Prioritize Investment Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  28. 28. #SMX #21C3 >>> >>> LocalSEOGuide.com Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  29. 29. #SMX #21C3 Interested in More? Check these out! More Ranking Factors Studies: Moz Search Metrics Backlinko Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  30. 30. #SMX #21C3 Coming Soon Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  31. 31. #SMX #21C3 Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/ TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  32. 32. #SMX #21C3 Andrew @ localseoguide.com

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