ADV 492
Social Media
 New Media Drivers License

      Andrew Banks
Intro

• Social Media supports the human need
  for social interaction with technology.
• Social Media transforms people f...
Social Network Service

• A social network service focuses on building online
  communities of people who share interests ...
Facebook
• Facebook allows millions of people to
  stay connected around the world.
Facebook

  Facebook Pro’s:       Facebook Con’s:
• connectivity          •privacy issues
                        •identit...
LinkedIn
• LinkedIn a.k.a. Facebook for the
  professional...
• The purpose of the site is to allow registered
  users to ...
LinkedIn
  Being a member of LinkedIn will benefit
  you in the following ways:
• enhance your search engine results
• find ...
Blogging



• weblog=Blog
• Many blogs provide commentary or news on a
  particular subject; others function as more
  per...
Blogging
Blogging
• Blogging for business has proven to be very
  beneficial.
• Blogging allows consumers to feel more
  connected w...
Blogging/Twitter


• Twitter is a free social networking and micro-blogging
  service that enables its users to send and r...
Twitter
• Sometimes Twitter can have its cons...
Social Media
• In today’s Internet driven world, it is all about
  CONNECTIONS.
• Whether you use Facebook, MySpace,
  Lin...
Social Media



• “Social media is not a media. [The key is to
  listen, engage, and build relationships.] –
  David Alston
New Media Drivers
     License




      Thank You.
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  • adv 492 final

    1. 1. ADV 492 Social Media New Media Drivers License Andrew Banks
    2. 2. Intro • Social Media supports the human need for social interaction with technology. • Social Media transforms people from content users to content producers • Businesses refer to social media as user- generated content (UGC).
    3. 3. Social Network Service • A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. • Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. • Most popular services in North America include: Facebook, MySpace, Twitter, LinkedIn.
    4. 4. Facebook • Facebook allows millions of people to stay connected around the world.
    5. 5. Facebook Facebook Pro’s: Facebook Con’s: • connectivity •privacy issues •identity theft • business networking • self promotion • communication
    6. 6. LinkedIn • LinkedIn a.k.a. Facebook for the professional... • The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business.
    7. 7. LinkedIn Being a member of LinkedIn will benefit you in the following ways: • enhance your search engine results • find high-quality job applicants • boost business and opportunities • gain publicity • stay up-to-date
    8. 8. Blogging • weblog=Blog • Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. • A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.
    9. 9. Blogging
    10. 10. Blogging • Blogging for business has proven to be very beneficial. • Blogging allows consumers to feel more connected with business and not just another number in a database.
    11. 11. Blogging/Twitter • Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. • the SMS of the Internet • Pro’s: easy to use, plethora of 3rd party applications • Con’s: only 140 characters per post, unwanted solicitation, personal invasion
    12. 12. Twitter • Sometimes Twitter can have its cons...
    13. 13. Social Media • In today’s Internet driven world, it is all about CONNECTIONS. • Whether you use Facebook, MySpace, LinkedIn, or Twitter, these mediums can help promote yourself and business while being entertainment at the same time.
    14. 14. Social Media • “Social media is not a media. [The key is to listen, engage, and build relationships.] – David Alston
    15. 15. New Media Drivers License Thank You.

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