Under the new EU law, international business that do not handle Personal Data of EU citizens correctly may be fined up to 4% of global revenues.
The grace period for adapting processes to comply with the law begins 25 May 2016 and ends 25 May 2018.
This presentation explains why *all* customer data counts as "personal information".
Written by an EU marketer for non-EU marketrs in international business. Enjoy.