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Reader Analytics at Orbanism Stage - Frankfurt Book Fair 2016

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Einführung zum Thema Reader Analytics (Leser Analytik) von Andrew Rhomberg (Jellybooks) bei Orbanism auf der der Frankfurter Buchmesse. [auf Deutsch]

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Reader Analytics at Orbanism Stage - Frankfurt Book Fair 2016

  1. 1. Reader Analytics Wird das Buch denn fertig gelesen? Wie, wo, wann wird gelesen? Empfehlen Leser das Buch? @jellybooks @arhomberg
  2. 2. „Google Analytics für E-Books” E-Book + candy.js Tracking 1-Klick sync Analytik 2
  3. 3. 3 HTML 5 + CSS 3 + JS Der Vorteil von ePub 3 ist es, dass es Javascript unterstützt, wie auch die Speicherung der Daten offline. 3
  4. 4. 4 Data Collection from 3rd Party Apps iBooks Vitalsource Adobe Digital Editions Ebook Reader Mantano Azardi Overdrive Bluefire Cloud- reader
  5. 5. 5
  6. 6. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% F F F 2 4 6 8 10 12 14 16 18 20 22 24 26 28 B B Darstellung wie Inhaltsverzeichnis: Jeder horizontale Balken = Fertigleserate für ein Kapitel „Geschichte“ (narrative) front- and back matter Buchkapitel Fertigleserate „Completion Rate“ 6
  7. 7. 7 Fertigleserate = Engagement (Teil 1) 7FLR: 80% ausgezeichnet FLR: 62% sehr gut 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% F 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 B B B 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100% F 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 B
  8. 8. 0% 25% 50% 75% 100% F F 1 3 5 7 9 11 13 15 17 19 B B FLR: 30% gut FLR: 20% schwach 0% 25% 50% 75% 100% F F F 1 3 5 7 9 11 13 15 17 19 21 23 25 27 B B B Fertigleserate = Engagement (Teil 2) 8
  9. 9. 9 Wenn die Leser blättern anfangen 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% F 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 69 73 B Viel “blättern” (Kapitel werden übersprungen) = typisch für ein Buch an dem Leser das Interesse verlieren, aber das sie noch nicht so richtig weglegen wollen… Scharfer Abfall während der ersten 100 Seiten
  10. 10. 10 Susanne L. Rene U. Angela B. Franziska A.
  11. 11. 11 Ariane W. Michael P. Gruppe: Gemütlichleser Gruppe: Nachteule
  12. 12. 12
  13. 13. 13
  14. 14. 14 Würdest Du das Buch einem Freund empfehlen? 0 = bestimmt nicht 5 = neutral 10 = auf jeden Fall 0 1 2 3 4 5 6 7 8 9 10 Empfehlungs faktor = Promoters (%) (9s and 10s) Detractors (%) (0 through 6s) -
  15. 15. 15 Kriminalroman Fertigleserate Gesamt 73.3% (68) Frauen 71.7% (53) Männer 75.0% (7) <35 Jahre 33.3% (9) 35 – 45 Jahre 75.0% (12) > 45 Jahre 79.5% (39) Empfehlungsrate 59% (54) Geschwindigkeit 9.3 Tage (40) Covermatchfactor 41% (54) 0% 25% 50% 75% 100%
  16. 16. 16 Mit welchem Wort würdest du das Buch beschreiben? spannend 45 (83%)45 (83%)45 (83%)45 (83%) langweilig 0000 (0%)(0%)(0%)(0%) unterhaltsam 44444 (81%)4 (81%)4 (81%)4 (81%) belanglos 1 (2%)1 (2%)1 (2%)1 (2%) witzig 13131313 (24%)(24%)(24%)(24%) interessant 12 (22%)12 (22%)12 (22%)12 (22%) emotionsgeladen 2222 (4%)(4%)(4%)(4%) Hast du bereits ein anderes Buch von diesem Autor/dieser Autorin gelesen? Ja 8 (19%)8 (19%)8 (19%)8 (19%) Nein 34 (81%)34 (81%)34 (81%)34 (81%) Möchtest du gerne ein weiteres Buch von diesem Autor/dieser Autorin lesen? ganz bestimmt 35 (65%)35 (65%)35 (65%)35 (65%) wahrscheinlich 17 (31%)17 (31%)17 (31%)17 (31%) eher nicht 2222 (4%)(4%)(4%)(4%) ganz bestimmt nicht 0000 (0%)(0%)(0%)(0%) Würdest du das Buch jemandem als Geschenk kaufen? ganz bestimmt 22 (41%)22 (41%)22 (41%)22 (41%) wahrscheinlich 25 (46%)25 (46%)25 (46%)25 (46%) eher nicht 6 (11%)6 (11%)6 (11%)6 (11%) ganz bestimmt nicht 1 (2%)1 (2%)1 (2%)1 (2%)
  17. 17. 17 A|B Testen von Covers
  18. 18. 18 A|B Testen von Covers +25%
  19. 19. Cover Effekt! 19 Covertest • Anziehungskraft Generiert das Cover Interesse? • Signalwirkung Was verspricht das Cover? • Wahrheit Hält es was es verspricht
  20. 20. Netflix - Augenblick für Verlage Leserdaten verwenden um besser zu verstehen welche Bücher welches Publikum ansprechen
  21. 21. 21 Publishing Partners 21
  22. 22. 22 Reader Analytik – Was Kostet es? Basispreis: € 490 A/B Test: € 250 extra
  23. 23. 23 Book Candy for Readers Data Candy for Publishers
  24. 24. 24 Testleser werden! jellybooks.de jellybooks.com @jellybooks @arhomberg

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