Andrew Rhomberg (Jellybooks) at Publishers' Forum Berlin 2017
Leser besser kennen lernen!
A story of collaboration presented
by @arhomberg founder of @jellybooks
Three years ago,
on a grey and foggy morning
in London’s East End…
It all started with a collaboration
between Innovate UK, a part of the UK
government that sponsors research and
development, and Penguin Random House UK.
The two came together and jointly sponsored a
competition for start-ups to come up with new
ideas to a specific challenge in book publishing.
Amazon gives us no data,
so is there a way for
publishers to collect
reading data from
3rd party reading apps
so publishers can get to
know their readers better?
The Penguin Challenge:
1. Cover A was 37% more likely to be chosen and this preference
held for every age group.
2. The book with cover A was finished sooner (3 days earlier)
than the book (same content!) with cover B.
3. Most importantly though, the recommendation factor was
more than twice as high for cover A compared to cover B.
Completion Rates Almost Identical
Reader analytics also facilitates
the collaboration between
author and publisher