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Canadian Business Journal

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Monthly digital Canadian business magazine

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Canadian Business Journal

  1. 1. CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  2. 2. The Case for ADVERTISING <br />in INTERACTIVE DIGITAL <br />MAGAZINES<br />How the next generation of digital <br />magazines is succeeding as an <br />advertising platform.<br />By Josh Gordon<br />Compliments of VIVMag<br />Based on 5612 completed questionaires Oct to Dec 2009<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  3. 3. The Case For ADVERTISING in <br />INTERACTIVE DIGITAL MAGAZINES<br />The Case For ADVERTISING in <br />INTERACTIVEDIGITAL MAGAZINES<br /> Finding # 1<br /> Readers are far less likely to <br /> ignore display ads in interactive<br /> digital magazines than ads on <br /> websites of similar content.<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  4. 4. The Case For ADVERTISING in <br />INTERACTIVE DIGITAL MAGAZINES<br />The Case For ADVERTISING in <br />INTERACTIVEDIGITAL MAGAZINES<br /> Finding # 2<br /> Reader engagement with a<br /> digital interactive magazine<br /> is more than four times greater<br /> than with a website of <br /> similar content.<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  5. 5. The Case For ADVERTISING in <br />INTERACTIVE DIGITAL MAGAZINES<br />The Case For ADVERTISING in <br />INTERACTIVEDIGITAL MAGAZINES<br /> Finding # 3<br /> In terms of the reading <br /> “experience” readers over-<br />whelmingly chose digital<br /> interactive magazines over<br /> websites of similar content.<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  6. 6. The Case For ADVERTISING in <br />INTERACTIVE DIGITAL MAGAZINES<br />The Case For ADVERTISING in <br />INTERACTIVEDIGITAL MAGAZINES<br /> Finding # 4<br /> Readers overwhelmingly<br /> preferred digital ads in inter-<br /> active digital magazines to<br /> website banner ads, by an<br /> almost four to one margin.<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  7. 7. Five Reasons You Should <br />Consider Advertising<br />In the <br />Canadian Business Journal<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  8. 8. FIVE REASONS TO ADVERTISE IN THE <br />CANADIAN BUSINESS JOURNAL<br />1. BPA Worldwide audited digital magazine<br />2. Outstanding national reach and readership <br />3. GREEN publication – environmentally sound<br />4. World class content and design – e-reader <br /> and laptop friendly<br />5. Competitive rates, premium positioning, <br /> section sponsorships, advertiser exclusivity, <br /> in a BPA Worldwide audited publication.<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  9. 9. FIVE REASONS TO ADVERTISE IN THE <br />CANADIAN BUSINESS JOURNAL<br />Reason 1 It’s audited by<br />CBJ advertisers are assured of the integrity of<br />our readership every day, every week, <br />every month by BPA Worldwide audits.<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  10. 10. FIVE REASONS TO ADVERTISE IN THE <br />CANADIAN BUSINESS JOURNAL<br />BPA Worldwide: Assurance. Insight. Advantage.<br />Leading the World in Media AuditingBPA Worldwide consumer and business media audits provide <br />assurance, insight and advantage to consumer and <br />business-to-business media owners and media buyers <br />in more than 25 countries. Headquartered in Shelton, Connecticut, USA, BPA has the largest <br />membership of any media-auditing organization in the world, <br />spanning more than 25 countries. Worldwide, BPA serves more <br />than 2,600 media properties—including over 1,500 B-to-B <br />publications, more than 350 consumer magazines, 150 <br />newspapers, 450+ Web sites, and events, email newsletters, <br />databases, wireless and other advertiser-supported media—as well as more than 2,700 advertiser and agency members. In short, with BPA Worldwide, the advantage is yours. <br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  11. 11. FIVE REASONS TO ADVERTISE IN THE <br />CANADIAN BUSINESS JOURNAL<br />Reason 2 Outstanding Reach and <br /> Readership<br />More than 480,000 UNIQUE VISITORS every month<br />Over 70% of website visitors open the magazine<br />Delivered digitally to the business leaders <br />of more than 30,000 medium to large <br />Canadian companies from coast-to-coast<br />No other Canadian Business magazine<br />reaches more Senior Executives.<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  12. 12. FIVE REASONS TO ADVERTISE IN THE <br />CANADIAN BUSINESS JOURNAL<br />BPA Worldwide provides <br />DAILY, WEEKLY and MONTHLY updates for all <br />George Media publications.<br /> -Page impressions<br /> -Unique Browsers<br /> -User sessions<br /> -and more.<br /> All BPA Worldwide<br /> audited for your<br /> assurance.<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  13. 13. FIVE REASONS TO ADVERTISE IN THE <br />CANADIAN BUSINESS JOURNAL<br />Reason 3 Environmentally responsible<br /> Truly a GREEN publication<br />All George Media publications are 100% digital<br /> No pulp<br /> No paper<br /> No landfill<br /> No ink<br /> No waste<br />Advertising in the Canadian Business Journal <br />is good for your business and the environment.<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  14. 14. FIVE REASONS TO ADVERTISE IN THE <br />CANADIAN BUSINESS JOURNAL<br />Readers of digital magazines say the GREEN<br />element of the publication is one of the most <br />appealing<br /> The top three reasons<br /> subscribers like digital<br /> editions:<br /> Environmentally friendly<br /> Easy to save<br /> Ability to search<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  15. 15. FIVE REASONS TO ADVERTISE IN THE <br />CANADIAN BUSINESS JOURNAL<br />Reason 4 World class content and design<br /> presented in an e-reader format<br />The Canadian Business Journal is specifically <br />designed by award winning talent as a <br />100% digital magazine. <br />Completely interactive and responsive for <br />readers and a great “push” medium<br /> Exclusive Canadian Business coverage<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  16. 16. FIVE REASONS TO ADVERTISE IN THE <br />CANADIAN BUSINESS JOURNAL<br />The CBJ – written by Canadians, for Canadians – is essential reading for <br />Canada’s top business leaders who want to stay informed of current <br />business news, industry topics and trends. The magazine also features articles and columns from Canadian writers <br />focused on all aspects of the Canadian business landscape, from <br />environmental to legal to safety issues. Through CBJ, readers are able to <br />access illuminating interviews with key public figures and regulatory bodies. <br /> E-reader design - Not a <br /> paper magazine pushed <br /> down a wire<br /> Award winning digital<br /> designers – specifically<br /> designed for digital<br /> readership<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  17. 17. FIVE REASONS TO ADVERTISE IN THE <br />CANADIAN BUSINESS JOURNAL<br />Reason 5 Verycompetitive advertising rates<br /> in a BPA Worldwide audited publication<br />Premium advertising positioning and section <br /> sponsorships are offered.<br />Advertiser category exclusivity is available<br /> by issue<br />Our unique digital-only format allows us to offer<br /> many unique advertising opportunities<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  18. 18. FIVE REASONS TO ADVERTISE IN THE <br />CANADIAN BUSINESS JOURNAL<br />Who reads The Canadian Business Journal (CBJ)<br />Business Type <br />Associations 1% <br />Construction 13% <br />Energy and Utilities 6% <br />Alternative Energy 8% <br />Food & Drink/Food Service 11% <br />Healthcare/Pharmaceutical 9% <br />Manufacturing 14% <br />Mining/Oil & Gas 13% <br />Retail 5% <br />Technology 6% <br />Logistics and Supply Chain 11% <br />Others 3% <br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  19. 19. FIVE REASONS TO ADVERTISE IN THE <br />CANADIAN BUSINESS JOURNAL<br />Who reads The Canadian Business Journal (CBJ)<br />Number of Employees <br />0 – 49 15% <br />50 – 99 41% <br />100 – 499 26% <br />500+ 16% <br />Unknown 2% <br />Annual Revenue <br />5 – 9 million 13% <br />10 – 49 million 38% <br />50 – 99 million 27% <br />100 million+ 18% <br />Unknown 4% <br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  20. 20. FIVE REASONS TO ADVERTISE IN THE <br />CANADIAN BUSINESS JOURNAL<br />Who reads The Canadian Business Journal (CBJ)<br />Job Title/Function <br />CEO/ Chairman/ Owner/ President 21% <br />Vice President/ Directors 24% <br />Senior/ Executive Manager 18% <br />General Manager/ Plant Manager/ Project Manager 14% <br />Purchasing Director/ Purchasing Manager 9% <br />Maintenance/ Operations/ Transportation Manager 8% <br />Others 6% <br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  21. 21. FIVE REASONS TO ADVERTISE IN THE <br />CANADIAN BUSINESS JOURNAL<br />1. BPA Worldwide audited digital magazine<br />2. Outstanding national reach and readership <br />3. GREEN publication – environmentally sound<br />4. World class content and design – e-reader <br /> and laptop friendly<br />5. Competitive rates, premium positioning, <br /> section sponsorships, advertiser exclusivity, <br /> in a BPA Worldwide audited publication.<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />
  22. 22. FIVE REASONS TO ADVERTISE IN THE <br />CANADIAN BUSINESS JOURNAL<br />Thank you for the opportunity to provide this presentation<br />If you have any questions or would like more information please contact<br />Andrew P. Cook<br />Group Publisher<br /> <br />George Media Inc.<br />50 Burnhamthorpe Rd. W, Suite 805  |  Mississauga  |  ON   |  L5B 3C2  <br />T:  416.642-7678  | C: 416 559-8028 F:  905.402.9928  <br />E: andrewc@georgemedia.ca<br />www.CanadianBusinessJournal.ca| www.internationalresourcejournal.com<br />www.abjusa.com| www.tabj.co.za  | www.AustralianBusinessJournal.com.au<br />CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication <br />

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