Seminar 25th november


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Seminar 25th november

  1. 1. T urn any piece of physical advertising– whether logo, billboard, press advert, shop display or even the product packaging itself – into an interactive, engaging experience. How ? Blipp™ Introducing blippar™ November 2011
  2. 2. Download FREE blippar app Apple store Android Market (beta mode: selected handsets only) TEST AT WWW.BLIPPAR.COM/TRY/ And enjoy demo videos at
  3. 3. blippar ™ is the first image-recognition platform for smart phones targeted specifically at brand-consumer interactions = a proactively requested customer engagement One platform, One call to action One free consumer app What is blippar™?
  4. 4. About blippar – The Facts… <ul><li>London based British start up </li></ul><ul><li>Started in November 2010 </li></ul><ul><li>Launched the app 17 th August 2011 </li></ul><ul><li>129,000 downloads to date </li></ul><ul><li>Globally active app with international penetration by the end of 2011 </li></ul><ul><li>Awarded 1 st Prize in UK Start Up Competition by UKTI to represent Britain at CES 2012 </li></ul>
  5. 5. Some early clients: more launching daily…
  6. 6. What blippar™ means for real-world marketing? <ul><li>Any real-world creative can be used as a trigger for instantaneous engagement… </li></ul><ul><li>Press ad, outdoor, or in-store display </li></ul><ul><li>Product packaging itself </li></ul><ul><li>Logo, shop signage or indeed any branded collateral! </li></ul><ul><li>… and any smartphone-enabled action can be associated with it </li></ul><ul><li>Instant augmented reality overlay (time and geo- targeted) </li></ul><ul><li>Web link (website, facebook. Youtube)– alternative to QR code, using the ad itself as the link </li></ul><ul><li>Video play - streamed or cached </li></ul><ul><li>GPS-enabled ‘find nearest x’ (or live xml, API or RSS feeds) </li></ul><ul><li>2D & 3D Gaming, treasure hunts or campaign ‘reveals’ </li></ul><ul><li>Download content to phone e.g. coupon, recipe, brochure </li></ul><ul><li>PR initiatives, virtual hijacks & digital graffiti </li></ul>AND YOU TELL US…!!
  7. 7. <ul><li>Unprecedented Engagement </li></ul><ul><li>Instantaneous content delivery </li></ul><ul><li>Socially networked within 1-tap </li></ul><ul><li>Portable , ubiquitous and proactively requested </li></ul><ul><li>Fun & memorable with PR potential </li></ul><ul><li>Weaves together on and offline </li></ul><ul><li>Low -cost Pricing </li></ul><ul><li>Nominal annual license fee </li></ul><ul><li>Monthly per-blipp type cost </li></ul><ul><ul><li>Priced according to campaign size & type of interaction </li></ul></ul><ul><li>Bespoke pricing for ongoing , indefinite applications (e.g. in newspaper, on-pack) </li></ul><ul><li>Blippar™ : a Medium and an Audience </li></ul><ul><li>Promotion via multiple brands = shared community growing with each campaign </li></ul><ul><li>In-app promotional catalogue of branded content </li></ul><ul><li>‘ Featured’ and ‘new this week’ promotion, plus push-notifications </li></ul><ul><li>Ongoing guerilla marketing to increase downloads </li></ul><ul><li>Measurable & Quantifiable ROI </li></ul><ul><li>Exact # ’s of engagement </li></ul><ul><li>Stats (demographic/ regional) </li></ul><ul><li>Conversion to trial & purchase </li></ul>Why blippar™?
  8. 8. Fastest image and object recognition instantly recognises flat images and 3D objects as markers Supports 3D interaction & Gaming Time and geo-based, multi player Client Media Manager Control all images of your campaign including marker images and responses Dynamic content Functionality manages and automates dynamic feeds to blipps, based on location, date and time of the day 99.9% uptime guarantee Network storage/ Scalable bandwidth Comprehensive Reporting Full KPI reports on campaigns. In-depth metrics including full user journey analysis and trends 24-7 Support Main Features Tools & Support Wide Reach: Android and iPhone other OS added as required Strategic, Tech and Design consultancy Supports Caching & Timed content Can capture content ‘for later’ outside of wireless or 3G connectivity Supports Targeting by time or geo-location Supports other media conversion Direct CTA– drives web, video, m-coupons, m-commerce, ticketing and more Asset Hosting Platform Features Stickiest tracking User can zoom and track ‘around’ the interaction & hold marker at up to 180 
  9. 9. DEMO: Test here AND YOU TELL US…!!
  10. 10. DEMO: Test here AND YOU TELL US…!!
  11. 11. DEMO: Test here AND YOU TELL US…!!
  12. 12. Competition Time!!! AND YOU TELL US…!! QWAK SMACK - FOR A BOTTLE OF CHAMPAGNE!!!
  13. 13. Dave Black Business Development Manager, [email_address] +44 7717 121216 @blippar www.facebook/blippar