Spring 2009

Miller College of Business
Immersive Learning Ethics Project
Student Ethics
Project Results
Page Title Goes Here
From the Group

                             W        hen we first came together, charged
Spring 2009 Team
Jennifer Durbin, Senior                                                                       Andrew Mage...
Spring 2009 Team
Emily Muzzy, Junior                                                                               Ashley ...

    Why This is Needed                         hOW iT Will help                               Our GOals
Project Brief

plaNs fOr The prOjecT
 Our plans for the final result of this project have never stopped growing.


    T     o gain real world insight
          into the results of the ethics
    survey, we focused on gatheri...
Interactive Videos

T       he final product of this
        Immersive Learning project
will be an interactive website
Business Students Ethics Survey

      B     efore it was possible to explore
            how to change the culture sur-
Institutional Review Board (IRB)

D      uring this project, our team had a     out the process. The PI designed and

    Q:                                                    Q:
          Have you cheated on                      ...

        Which do you feel was the     Freshmen                         Sophomores         Juniors           ...
What this Means

    T      he results of our survey give
           great cause for concern over the
    attitude surrou...
Where We Go from Here

O       ur team has determined that
        the issue of ethical behavior
clearly needs to be addr...
Contact Information
     Ray Montagno, Associate Dean

     Marc Pendel, Instruc...
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Immersive Learning Ethics Report Spring 2009


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A booklet written and assembled with the entire group\'s effort to summarize the Ethics Immersive Learning team\'s work as of Spring 2009 for a presentation to the Ball State University Miller College of Business Board of Directors.

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Immersive Learning Ethics Report Spring 2009

  1. 1. Spring 2009 Miller College of Business Immersive Learning Ethics Project Student Ethics Project Results
  2. 2. Page Title Goes Here
  3. 3. From the Group W hen we first came together, charged with setting in motion the events needed to change the culture of both student of new experiences and trials for everyone involved and as a team, we have grown tremendously as our vision has focused. and business ethics within the Miller College The steps taken this semester have laid of Business, we did not know where to begin. a solid foundation for achieving the goal of As students ourselves, we were vaguely aware this experience—changing attitudes about of how other students felt about ethical ethics—and are a step in the right direction behavior in an academic context, but nothing toward an engaging product. This project has could have prepared us for discovering what truly been Immersive Learning at its best, and students really believe. we look forward to the opportunity to make Our group is comprised of a wide variety a positive difference in the lives of students at of backgrounds: from Business students of all Ball State University in coming semesters. types, to Journalism, and even a Physics major. This semester has consistently seen all kinds – Spring 2009 Ethics Team Marc Pendel, sphr, Faculty Mentor Degrees: B.S. - Industrial Marc has been teaching at the college level for nearly 20 years, the majority of which were spent Psychology, Kent State University as an adjunct faculty member at Ball State before becoming a full-time Instructor six years ago. M.B.A. - Organization Development He left the business community after 35 years of & Finance, Ohio University experience in human resources and operations management; before coming to Indiana, he Position: Instructor of Management taught in Dayton, OH. Marc is a U.S. Navy veteran and has been in Muncie since 1982. He Hometown: Farrell, PA is married with three children, two step-children, and seven grandchildren. I
  4. 4. Spring 2009 Team Jennifer Durbin, Senior Andrew Magee, Freshman Major: Business Administration, Major: Undecided (Journalism/TCOM) Minor: Hospitality Management Hometown: Huber Heights, OH Hometown: Kendallville, IN Activities and Organizations Activities and Organizations NHS, Business Professionals of America, Inter- national Thespian Society, Class Cabinet, Im- Student Council, Cadet Teaching, NHS, Show pressions Literary Magazine, Naturalist Outdoor Choir, Manager at Cardinal Lanes Education, Freshman Mentoring, Drama Club, Band, National Society of Collegiate Scholars During high school, I was highly involved and learning came easy to me; my time at Growing up in a close, loving family positively impacted who I am as a person and what I Ball State has been focused mainly on work and school. I have been blessed to have two stand for. Maintaining a healthy relationship with my parents and my sister taught me the internships that taught me the value of independence, hard work, organization, teamwork, value of trust, teamwork, and responsibility. It is my top priority in school to always do and motivation. After graduation, I plan on moving to Philadelphia to find a job that will my best and put forth maximum effort even when no one else will. This ethics immersive enhance my knowledge about the hospitality industry and the business side of companies. project interested me because I saw the opportunity to act on my strong belief in moral My goal in five years is to be working with a successful and exciting event planning firm. responsibility. In whatever career I choose, ethical practices will be my first concern. David Martin, Senior Kenneth Moorhead, Senior Major: HR Management, Major: Physics Hospitality and Food Management Minor: Astronomy Hometown: Warren, IN Hometown: New Palestine, IN Activities and Organizations Activities and Organizations Society for Human Resource Management, Research Assistant—Extrasolar Planetary Transit Hospitality and Food Management Association, Search, Teaching Assistant—Department of Volunteer at Ball Memorial Hospital, Physics and Astronomy, Jazz Band Volunteer at the Harvest Soup Kitchen I am from Warren, a small community in Northeast Indiana. I graduated from Huntington After deciding to enroll at Ball State as a junior in high school, I was able to enjoy my senior North High School and am now a double major. I expect to graduate in Spring ‘09 and year as a leading performer with my school’s jazz band. Since then, I have enthusiastically then continue in the fall to finish my second degree. In addition to school, I work at the tackled both BSU’s Honors curriculum alongside my major in physics. My desire for cross- Heritage Pointe Retirement Community in Warren and at Ball State University in Dining disciplinary study made this immersive learning opportunity very attractive to me; it has Services (Studebaker West and Noyer complex). In my free time, I volunteer and like to been a joy to take a break from my astronomy research to be a part of this team and I am participate in and watch sports, as well as spend time with family and friends. sincerely glad to have had the experience during my last semester at Ball State. II
  5. 5. Spring 2009 Team Emily Muzzy, Junior Ashley Paetz, Senior Major: Marketing Major: Marketing Hometown: Hamilton, IN Hometown: Noblesville, IN Activities and Organizations Activities and Organizations President of Pi Sigma Epsilon, ADP Scholar & Alpha Phi Alumni, Vice President of Human College Representative, Sales Student Advisory Resources of Pi Sigma Epsilon Board, Sales Team, Pi Sigma Epsilon Scholar, APC, Volunteer at Animal Rescue Fund (ARF) I grew up in a very small town (the main intersection is a 4-way stop) and I often ran late I changed my major twice before deciding on a marketing degree, and I am very excited to school whenever I was caught driving behind Amish buggys. Although I could not wait about a future career in sales. I am learning as much as I can in both school and the to come to Ball State, I still find myself missing that small town atmosphere. I would not be workplace. In high school, I started out as cheerleader, but decided that I enjoyed dancing the person I am today without my family; they have always seen the potential in me and have much more – so I joined a competition dance team. I also held a job as a receptionist and pushed me to stay involved. I hope to make them very proud someday when I land a spot on was a member of my high school’s choir. I have played the piano since age eight and still the marketing team for the The American Society for the Prevention of Cruelty to Animals. enjoy it. Ball State was my first choice for college, and I have been very happy here. Riley Paulsen, Junior Brandon White, Senior Major: Journalism Graphics, Major: Human Resource Manage- Graphic Arts Management ment, Operations Management Minor: Business Administration Hometown: Osgood, IN Hometown: Alexandria, IN Activities and Organizations Activities and Organizations Community Service Chair of Society for Human Resource Management, Public Relations Chair Digital Corps, Society for News Design, Graphic of The Association for Operations Management, Arts Unlimited, Kappa Tau Alpha, NHS, Band Volunteer at Ball Memorial Hospital My fields essentially require nonstop learning, so I try to see the potential opportunities I am a non-traditional student that returned to school after working in operations in everything that I do. I am currently editing a short documentary about a class project, management for nearly five years. In Fall ‘09, I participated in a Lilly Endowment Business and this summer, I will be building an enterprise e-commerce website with the journalism Fellow Project focused on helping the city of Muncie become “greener.” I also worked with department. In my spare time, I am teaching myself a programming language for creating Motivate Our Minds (MOMs) in Muncie as part of an immersive learning project. MOMs interactive media projects - including ones much like the Ethics Project will eventually turn seeks to help underprivileged children by providing after-school activities and tutoring. My out to be. On the side, I am a pianist and love to listen and relax to jazz and world music. team helped MOMs develop a performance appraisal system for their staff and volunteers. III
  6. 6. Introduction Why This is Needed hOW iT Will help Our GOals This project was needed not only We are dedicated to finding a solu- This program is made by students, because ethics is essential in today’s tion to combat this serious problem. for students. Our current plans business world, but also to attempt We feel that our project can help include making sure the finished to combat the high rates of cheating, change the mindset of the academic form of this project reaches each plagiarism, and other unethical aca- community: we as students and pro- and every Miller College of Business demic activities taking place within fessors can make a difference in the student. the Miller College of Business at ethical behavior of both present and Ball State University, and likely at future students. Of course, this may require a tran- the rest of the country’s academic sitional phase, but we recommend institutions. Our project will guide business that participation become a require- students through a multi-faceted, ment of the Advanced Profession- We have taken on the responsibil- interactive website that will educate alism Certificate (APC) program. ity to uncover why and how these and evaluate students in their un- Overall, the underlying goal of unethical issues are able to occur, derstanding of academic and topical this project is to assist students in and to develop a strategy to start the ethical issues related to business. We making proper ethical choices after Miller College of Business on the will promote the idea of taking an graduation by teaching and expos- path to inform the leaders of tomor- action-oriented approach, as op- ing them to the skills that will be row about the areas of ethics and the posed to being solely theoretically needed throughout job searches and consequences of unethical behavior. oriented. career development. 1
  7. 7. Project Brief plaNs fOr The prOjecT Our plans for the final result of this project have never stopped growing. iNTervieWs A short documentary about ethics will be compiled from footage gathered during interviews. iNTeracTive videO sceNariOs Students will be able to choose what ethical decisions they think are correct by watching videos with variable outcomes. sTudeNT eThics survey A wide range of data was collected from current Miller College of Business students to evaluate trends and indicate problem areas. While the results of this survey are concerning in many respects, it is important to note that more research is needed to see the full picture. The data collected from this first survey was valuable, but preliminary. A better breakdown of demographics and more targeted questioning is needed to clearly gain a perspective on exactly how many students “cheat,” and how frequently they are doing it. In subsequent surveys, the team can refine the questions and prompts to gather a clearer picture of the overall culture within the Miller College of Business. chaNGiNG The culTure The final efforts of the project will be focused on changing attitudes surrounding ethics in both a university and business settings. 2
  8. 8. Interviews T o gain real world insight into the results of the ethics survey, we focused on gathering scandal; Don Dumoulin, Chairman of the MCOB Executive Advisory Board; Betsy Mills, a former SGA richard culp Accounting Professor, Former Arthur Anderson Employee information via interviews with President and now a graduate people who have encountered a student who teaches in the wide variety of ethical dilemmas. Communications Department; Kelli don dumoulin These videos will familiarize student Conrad, the BSU Board of Trustee’s MCOB Advisory Board Member viewers with stories of real life student member; and Ebony Strong, ethical situations, how the interview a former SGA Secretary. We asked subjects dealt with these situations, each person various ethics-related Betsy Mills and will gather a range of general questions and incorporated some Former SGA opinions about ethical behavior. of the results of our survey into the President, Graduate We chose to conduct interviews questions. Student with various members of the As the project continues, plans Ball State community. So far, we are to expand our interviews to Kellie conrad have talked with Richard Culp, include many other students as well BSU Board of an accounting professor in the as local business leaders, CEO’s, the Trustees Student Member Miller College of Business and Provost, other BSU administrators an employee of Arthur Anderson and professors, and possibly during the time of the Enron government officials. ebony strong Former SGA Secretary 3
  9. 9. Interactive Videos T he final product of this Immersive Learning project will be an interactive website ethical situations that present themselves through the use of video. The student will have the Using an online distribution method will allow students’ progress through the site to be that will showcase and expose to opportunity to choose what they tracked, giving the college a way students different types of ethics would do, and their choice will to ensure that students engage scenarios and dilemmas. affect the outcome of the scenario. in a majority of the learning As a part of our research for These videos will be innovative opportunities before they receive this project, we gathered opinions and different from other ethical credit for participation. about how the final product training methods in that they The project will utilize the would best get through to and will take place from the users’ latest interactive multimedia engage students. The results were perspectives. This project will technology, including streaming unanimous in requesting some essentially let students actively video. The structure will be built form of interactive video content. participate in making ethical or to ensure that the project is easily We have developed a plan to unethical decisions. updatable and customizable for fulfill this request while informing Beginning work on these future changes and additions. students about ethical problems videos will expand the project’s that may arise in their futures. multidisciplinary reach across We plan to create a series of campus, bringing together Theater interactive videos that will allow and Telecommunications majors students to make decisions about to move the project forward. 4
  10. 10. Business Students Ethics Survey B efore it was possible to explore how to change the culture sur- rounding ethics, it was very important questions about business-related ethics to pre-business students; logically, these students should be freshmen and soph- classes that had been put off. Unfor- tunately, this created an imbalance in the class standing distribution of the to understand the target audience: omores. To reach these students, the results. In hopes of receiving answers students that are members of the Miller survey was distributed to courses that from a larger amount of underclass- College of Business. The most effective are prerequisites for acceptance into the men, more surveys were distributed. way to find out this information was College of Business. With these extra responses, the survey to create and distribute an anonymous After having students from five differ- reached 11 sections of various courses, survey given to as many business stu- ent courses participate in the survey, the with a total of nearly 300 students hav- dents as possible. team noticed that majority of the stu- ing been surveyed. The first stage of the project focused dents were upperclassmen (juniors and on academic ethics; it makes sense that seniors). A conclusion was reached that this issue would be more relevant than upperclassmen were simply completing The survey was deMOGraphics class freshman sophomore junior senior developed in order to investigate three 32% 18% 34% 16% different, broad topics. Sampled areas include: 18-19 20-21 22-23 24-25 26+ aGe • Demographics and background information 32% 50% 14% 2% 2% • Feelings about ethics in both educational and GeNder business environments female Male prefer Not to answer 5 43% 50% 7% • An ethical history of students’ actions during their time at college
  11. 11. Institutional Review Board (IRB) D uring this project, our team had a out the process. The PI designed and respecT fOr persONs TeNeTs Of eThical research chance to understand and experi- submitted all of the forms necessary to ence the process of conducting behavioral gain IRB authorization, including the • Individuals should be treated as autonomous agents research on human subjects. Because the protocol document, which is a descrip- • Persons with diminished au- project’s focus concerned ethics, when tive narrative outlining, in detail, each tonomy are entitled to additional protections we decided to conduct a survey, we made step of the research process. Because our efforts to collect the data in the most research was conducted anonymously BeNeficeNce ethical manner possible. Even though and involved little risk to participants, a • Do no harm • Maximize possible benefits and our survey was informal, it met all of the consent form was not needed. However, minimize possible harms ethical standards set by the Institutional the PI did design an introduction letter Review Board (IRB). The IRB is an inde- for participants to outline their participa- jusTice pendent ethics committee that approves, tion and inform them of their rights. • Treat individuals and groups fairly and equitably in terms of bear- monitors, and reviews research involving Because our team took the time and ing the burdens and receiving the humans with the aim to protect the rights effort to register our survey with the IRB, benefits of research and welfare of the research subjects. all of the results are eligible for publica- http://www.bsu.edu/irb In order to meet all of the standards, tion. Even though this survey was con- every team member had to complete and ducted to gain a clearer focus for the pass the National Institutes of Health’s design of the final program, some of the tutorial on “protecting human research results are intriguing and could be used participants.” This tutorial has seven sec- to develop subsequent surveys and help tions that focus on everything from the with the further development of this history of research involving humans to project. It would also be interesting and current codes and regulations. Addition- useful to compare these results to future ally, one team member was chosen to be surveys or similar research conducted at the Principal Investigator (PI) through- other universities. 6
  12. 12. Findings Q: Q: Have you cheated on Have you ever allowed one of your tests, homework, etc. friends to copy from your homework since being at BSU? or a test while in college? 81% 66% 69% A: A: 55% 58% 60% 45% 45% YES Freshmen Sophomores Juniors Seniors YES Freshmen Sophomores Juniors Seniors Q: If you have cheated on a Looking at Someone’s Paper 68% quiz/test, or know someone who has, how Word of Mouth 30% did you/they do it? Unauthorized Note Cards 22% A: Mobile Device 14% Advanced Copy of the Exam/Homework 13% Q: Q: Would you turn in someone who has Can a college student change cheated on a test, quiz, paper, their ethical beliefs? project, or homework? 70% 62% 58% A: A: 55% 8% 15% 10% 11% 7 YES Freshmen Sophomores Juniors Seniors YES Freshmen Sophomores Juniors Seniors
  13. 13. Findings Q: Which do you feel was the Freshmen Sophomores Juniors Seniors most in uential in developing 4% 5% 7% your sense of ethics? 8% 12% 6% Family 13% A: 87% 71% 83% 81% Friends Religion 4% 1% 4% 12% 4% 5% 4% Media/ 4% 2% 7% Society 8% 4% Teachers 13% 6% Q: Q: Do you have to compromise Do you have to compromise your personal ethics to be your personal ethics to be successful in college? successful in business? 6% 12% Yes Yes A: A: 33% 48% Somewhat 61% Somewhat 40% No No Q: I have I feel pressure to get better grades 38% cheated or plagiarized I’ve never cheated/plagiarized 38% because: I don’t have time 21% A: Other reasons than listed 17% It’s no big deal/most students do it 16% 8
  14. 14. What this Means T he results of our survey give great cause for concern over the attitude surrounding student integrity cONclusiONs in the Miller College of Business, but The following points may be inferred from the results of this survey. also gives hope that the environment cheaTiNG A significant portion of students from all class standings and culture can be positively affected. do and will cheat. To clarify expectations to students Why? and reinforce the importance of The largest factor prompting unethical behavior is pressure to perform academically. establishing patterns of ethical behavior, it is up to the Business GOOd NeWs Students believe values regarding ethics can be College and the Advisory Board to influenced and changed at the college level. support the continuation of this Bad NeWs project in hopes of implementing a Students feel that they will be more pressured to compromise their ethics in the business world than at program to deal with these problems the college level. swiftly. This is imperative toward This survey reveals much about the culture of student ethics in the Miller College of Business. ensuring that students carry on ethical behaviors they learn at Ball Our findings confirmed what we suspected—cheating is a major issue in our college, and perhaps throughout the State as they move to a business entire university. Our work going forward will focus on environment following graduation. improving student awareness of the consequences related to unethical behavior as they transition from college to the real world workplace. 9
  15. 15. Where We Go from Here O ur team has determined that the issue of ethical behavior clearly needs to be addressed in a give our team a very good start to Semester of 2009, this would give tying up the loose ends of the project us an entire new group of students, before the Fall Semester of 2009. including a new group of college more specific manner. We came to We plan to write the scripts that will freshman. We feel that our future this conclusion very quickly after eventually be used for interactive plans for this project are very receiving the results from the survey. video scenarios, on both the student attainable and we look forward to To allow for a continued exploration, and business content sides of the the continuation of this project. our team has decided that we need project. We also plan to continue more time to complete the entire interviewing relevant persons to give scope of the project. Continuing us room to expand the interview and this project into future semesters commentary sections of the product, would allow the team, including prepare a follow-up survey for the new members, to elaborate in greater fall semester, and design and begin depth about the issue of ethical work on the website. behavior of college students. A new comprehensive survey The team has prepared a plan will allow the team to further our for the summer, which includes a investigation of ethical behavior list of the tasks that we are ready to in college students. If the survey accomplish. The summer plans will were implemented during the Fall 10
  16. 16. Contact Information Ray Montagno, Associate Dean 765-285-8195 rvmontagno@bsu.edu Marc Pendel, Instructor of Management 765-285-5243 mapendel@bsu.edu Jennifer Durbin, Senior jadurbin@bsu.edu Andrew Magee, Freshman ammagee@bsu.edu David Martin, Senior damartin@bsu.edu Kenneth Moorhead, Senior kmmoorhead2@bsu.edu Emily Muzzy, Junior elmuzzy@bsu.edu Ashley Paetz, Senior Special Thanks To: alpaetz@bsu.edu Marchal Armstead, Kellie Conrad, Richard Culp, Riley Paulsen, Junior Don Dumoulin, Tom Harris, Judy Lane, Margo rapaulsen@bsu.edu Liming-Allen, Betsy Mills, Ray Montagno, William Moser, Matt Stephenson, Ebony Strong Brandon White, Senior bjwhite@bsu.edu Digital Corps, University Teleplex 11