Presentation from Sitecore Users Virtual Summit 2013
Video of Presentation: http://youtu.be/hqCkXqP6gtg
Description: For years, product based, e-commerce websites have effectively taken advantage of in-depth analytics, content personalization, and marketing automation, while content-driven websites have lagged behind. Though content-driven websites don’t always follow a traditional purchase funnel, they do, however, have conversions just like their sales-oriented counterparts – and they can use and benefit from many of the same techniques. In this session, we use the flagship website of the Brookings Institution, www.brookings.edu, as a case study to provide an in-depth view to the process Velir used to define conversions, track visitors and react to their behavior using Sitecore DMS.