How to Measure Snapchat ROI | Manage and Track Customers on Snapchat
andre wm acart hy.co m
http://andrewmacarthy.co m/andrew-macarthy-so cial-media/ho w-to -manage-and-track-custo mers-o n-snapchat-snapchatmarketing
At the time of writing, Snapchat does not yet have an of f icial way f or businesses and brands to manage
and track their customers on the app. Until that happens, early adopters of the service will need to think a
little dif f erently if they are going to analyse engagement with their customers and discover how ef f ective
their Snapchat marketing is. Here is one strategy that you can use to measure Snapchat ROI:
1. List all of the people that add you to Snapchat in a spreadsheet.
Af ter you have encouraged people to add you to Snapchat, keep an eye on the "Snapchatters who have
added me" menu in the app to see who f ollows through with your request, then add these names to a
2. Add date, username, and welcome message columns to the spreadsheet.
Populate your Snapchat customer tracking spreadsheet with the date that a customer added you, and
their username. Update the spreadsheet every day to keep it as accurate as possible.
3. Add columns to track welcome message and of f ers sent
One of the most powerful ways to connect with someone who has
added you to Snapchat is with a welcome message, as it shows that
you are active on the app. Keep a welcome message that you can snap
quickly and easily to hand and place a check mark next to each user to
conf irm that you have sent it to them.
Follow this up with a snap containing an of f er or promotional code to drive
f urther engagement. Feature a unique promotional code, trackable
shortened URL, or hashtag, so that you can more easily track activity.
4. Make a schedule and stick to it
To stay organised and to ensure that you don' t spam your Snapchat f ans, make a schedule for sending
out welcome message and offers, e.g. welcome messages sent to all new added customers once per
day, of f ers sent out to these new f ans af ter 48 hours, and a third piece of content sent out to all new and
existing customers who have received welcome and f ollow-up messages once per week.
Note: As your marketing strategy demands, you can add f urther columns and tracking metrics to the
I'll be the f irst to admit that this isn't the most eloquent or ideal means f or tracking customers and return on
investment on Instagram, but it'll have to do f or now!
Want to use Snapchat marketing f or business?
Join over 500 others on my Udemy course, How to Use Snapchat for Business. T hrough narrated video,
images, step-by-step instructions and many real-lif e examples, you will learn how to use and master the
Snapchat mobile app, create content that your audience will love, attract and maintain a strong Snapchat
f ollowing, and drive engagement and interest in your brand.