How to come up with ideas for your Content Marketing

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Finding material for your Content Marketing is often difficult. People struggle with ideas of what to produce, what their customers want and what to create.

In this presentation, I suggest you need to:

1. Spend less time sharing other people's content.
2. Spend more time creating your own.
3. Talk with customers.
4. Talk with colleagues.
5. Conduct online research using a variety of tools.

Put all of this together and you should never run out of ideas for your content marketing.

Good luck!

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  • How to come up with ideas for your Content Marketing

    1. 1. How to come up with ideas for your Content Marketing Andrew Lloyd Gordon Digital Marketing Trainer, Speaker & Coach
    2. 2. Producing content is stressful
    3. 3. People procrastinate… They don’t produce their own content
    4. 4. All they do is… …other people’s content
    5. 5. You lose. They win.
    6. 6. Here are some ideas… You can use to generate your own content
    7. 7. Design your Sales Funnel Use Content to move people through
    8. 8. Focus on your customer What content will they find useful?
    9. 9. Spend time with customers Understand their challenges
    10. 10. Survey your customers
    11. 11. Run Focus Groups Gather input from real customers
    12. 12. Ask colleagues for input What content or ideas do they have?
    13. 13. Ask the Customer Care Team Which questions do Customers ask the most often?
    14. 14. Run Content Brainstorming sessions Involve as many people as possible
    15. 15. Conduct your research online
    16. 16. Read industry research What are the ‘Top 10’ issues that you could write about?
    17. 17. Check your web analytics Which pages & content do visitors engage with the most?
    18. 18. Review your Blog Which posts had the most comments and why?
    19. 19. What’s trending on Twitter? https://twitter.com/search-home
    20. 20. Know your Twitter followers Which of your tweets have they engaged with the most?
    21. 21. Review your Facebook Page Which content generated the most Comments and Likes?
    22. 22. What’s trending on Facebook?
    23. 23. Be inspired by LinkedIn Pulse Which articles are being read & commented on the most?
    24. 24. Conduct Keyword Research What are people searching for?
    25. 25. Google Trends is awesome See topics rise & fall in interest over time
    26. 26. Ubersuggest is useful too http://ubersuggest.org/
    27. 27. What’s making the news? Can you produce content that connects to news stories?
    28. 28. Amazon Bestsellers lists… What’s of interest to your audience
    29. 29. Need help with Content Marketing? Please get in touch... Andrew Lloyd Gordon Digital Marketing Trainer, Speaker & Coach You can find me online at: www.andrewlloydgordon.co.uk https://twitter.com/AndyLloydGordon http://www.linkedin.com/in/andrewlloydgordon

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