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Who is your audience?
“Designing a presentation without the audience in mind is like writing a love letter to ‘ whom it may concern’ “  Nancy Du...
1. Connect2. Build Relationships3. Create Trust4. Connect 2 Grow
1. Connect2. Build Relationships3. Create Trust4. Connect 2 Grow
1. Connect2. Build Relationships3. Create Trust4. Connect 2 Grow
1. Connect2. Build Relationships3. Create Trust4. Connect 2 Grow
`   Overcome the No. 1 Barrier to    Communication    24th October 2012
80%Of SuccessRelies on "SoftSkills"Many recent studies have shown that “Technical Skills” (our natural skillsand learned s...
“A weak message from a goodspeaker will have more impact thana strong message from a poorspeaker, regardless of how muchwe...
`   The Aristo Philosophy                Stop Delivering!                   Sales Pitches (no one wants to be sold to)   ...
`   The Aristo Philosophy                Start Having a Conversation                Aristo promotes the art of extended   ...
`   Paul O’Connell   `   Padraig Harrington
`   The Basics         1. Open         (Connect in 20 words or 7 sec.)         2. Body         (Concentration ON-OFF-ON-OF...
Template“ Despite the fact that Father Ted was  basically an Irish ‘Only Fools and Horses‘  with a soft, surreal twist (th...
`   Pictures > Words
“It is the ability to sell – therefore, tocommunicate to another human being, be itcustomer, employee, boss, spouse or chi...
`   Tip Scales in your Favour                       To connect successfully,                       use these 3 steps:     ...
“A gossip talks about others, a bore talks about himself, a salesman talks about his product, and a brilliant conversation...
`   Relationship Building             Factual                                       Value                                 ...
`   The Basics: Preparation         Are                   Do   Get      Situation Appraisal      Objectives      Measur...
“If a potential customer has made time to meet you, this means they have a problem to solve or a project in mind and they ...
Speak the Language of`    Audience
`   The Proposal: Delivery        Are                 Do              Get     Situation Appraisal         Measure of Suc...
`   Cake or Worm?
`   My contact details                         email:                         andrew@aristo.ie                         twi...
`   Questions & Answers
`   Pitch Structure    Pitch Structure    Who is your Audience?     Connect: (get attention)     What problem do you sol...
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Overcome the Number One Barrier to Communication

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Talk to mixed audience of Start-ups, Researchers,Students, VC on importance of speaking a common language ( not jargon

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Overcome the Number One Barrier to Communication

  1. 1. Who is your audience?
  2. 2. “Designing a presentation without the audience in mind is like writing a love letter to ‘ whom it may concern’ “ Nancy Duarte
  3. 3. 1. Connect2. Build Relationships3. Create Trust4. Connect 2 Grow
  4. 4. 1. Connect2. Build Relationships3. Create Trust4. Connect 2 Grow
  5. 5. 1. Connect2. Build Relationships3. Create Trust4. Connect 2 Grow
  6. 6. 1. Connect2. Build Relationships3. Create Trust4. Connect 2 Grow
  7. 7. ` Overcome the No. 1 Barrier to Communication 24th October 2012
  8. 8. 80%Of SuccessRelies on "SoftSkills"Many recent studies have shown that “Technical Skills” (our natural skillsand learned skills through training and experience) only represent at best20% of the input into our performance.The remaining 80% which affects our performance comes from our"Personal Skills”.
  9. 9. “A weak message from a goodspeaker will have more impact thana strong message from a poorspeaker, regardless of how muchwe like to think the opposite mightbe true.” Deiric McCann from his book ‘LeadershipCharisma’
  10. 10. ` The Aristo Philosophy Stop Delivering!  Sales Pitches (no one wants to be sold to)  Sermons (churches empty)  Speeches (no audience)  Pitches/Presentations (uninteresting)
  11. 11. ` The Aristo Philosophy Start Having a Conversation Aristo promotes the art of extended conversation Have a conversation be it with 1 , 5, 50 or 500 people.
  12. 12. ` Paul O’Connell ` Padraig Harrington
  13. 13. ` The Basics 1. Open (Connect in 20 words or 7 sec.) 2. Body (Concentration ON-OFF-ON-OFF-ON-OFF- ON OFF ON OFF-ON-OFF) 3. Close (If they remember your take home message you are a success)
  14. 14. Template“ Despite the fact that Father Ted was basically an Irish ‘Only Fools and Horses‘ with a soft, surreal twist (the three male characters in both are almost identical” www.aristo.ie - Graham Linehan
  15. 15. ` Pictures > Words
  16. 16. “It is the ability to sell – therefore, tocommunicate to another human being, be itcustomer, employee, boss, spouse or child thatis the basic skill of personal success.” - Robert T. Kiyosaki Author of Rich Dad Poor Dad
  17. 17. ` Tip Scales in your Favour To connect successfully, use these 3 steps: Are Do Get
  18. 18. “A gossip talks about others, a bore talks about himself, a salesman talks about his product, and a brilliant conversationalist talks about you.” - Andrew Keogh
  19. 19. ` Relationship Building Factual Value Based Causativ e
  20. 20. ` The Basics: Preparation Are Do Get  Situation Appraisal  Objectives  Measure of Success  Value to Organisation
  21. 21. “If a potential customer has made time to meet you, this means they have a problem to solve or a project in mind and they expect that you are not simply coming to tell them what you do, but that you have put some real thought into how you are going to help them solve their problem” - Deirdre McPartlin Enterprise Ireland Düsseldorf
  22. 22. Speak the Language of` Audience
  23. 23. ` The Proposal: Delivery Are Do Get  Situation Appraisal  Measure of Success  Objectives  Value to Organisation
  24. 24. ` Cake or Worm?
  25. 25. ` My contact details email: andrew@aristo.ie twitter: @aristoc2g web: www.aristo.ie phone: 01 8208552 http://ie.linkedin.com/in/andrewkeogharisto
  26. 26. ` Questions & Answers
  27. 27. ` Pitch Structure Pitch Structure Who is your Audience?  Connect: (get attention)  What problem do you solve?  How do you this? (KISS)  How many have you sold?  Competition (we are like)  Finances (your ambition)  Who are you? (team)  How are they better? (always finish with how people will be better)  Call for Action

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