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VKontakte (ВКонтакте) demographics

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A brief overview of the most popular social network in Russia and some former Soviet Union countries. Demographic insights are based on age, country, gender and relevance for local market.

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  • According to recent data, VK has about 91 mln users total ad 88 mln users in Russia. Does it mean the the number of VK users increased in Russia and declined in other countries?
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VKontakte (ВКонтакте) demographics

  1. 1. VKontakte (Вконтакте) demographics February 2013 @ondrejpavelek
  2. 2. Basic information• The most successful social network in Russia• Over 106M users worldwide• Popular mostly in former Soviet Union area
  3. 3. TOP 5 Cities1. Moscow – 9 500 000 users2. Saint-Petersburg – 5 200 000 users3. Kiev – 2 750 000 users4. Minsk – 1 000 000 users5. Almaty – 700 000 users
  4. 4. RussiaCountries share Ukraine Belarus Kazakhstan USA Moldova Azerbaijan Armenia Uzbekistan Georgia Latvia Kyrgyzstan Estonia Israel Tajikistan Lithuania Canada Turkmenistan Other
  5. 5. Russia users: 63 000 000 Internet users penetration* (92,6%) Population penetration VK users (44%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  6. 6. Russia Age distribution* 812000 2000000 765000 4500000 9600000 Age 12-17 Age 18-24 Age 25-34 15500000 Age 35-44 16200000 Age 45-54 Age 55-64 Age 65+ * numbers based on public age data
  7. 7. Ukraine users: 18 000 000 Internet users penetration* (117%)Population penetration VK users (39,5%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  8. 8. Ukraine Age distribution* 145000 434000 228000 1050000 3226000 Age 12-17 Age 18-24 3923000 Age 25-34 Age 35-44 Age 45-54 5026000 Age 55-64 Age 65+ * numbers based on public age data
  9. 9. Belarus users: 3 400 000 Internet users penetration* (76,4%) Population penetration VK users (35,4%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  10. 10. Belarus Age distribution* 68300 19900 173200 36600 646000 Age 12-17 740000 Age 18-24 Age 25-34 Age 35-44 Age 45-54 1032000 Age 55-64 Age 65+ * numbers based on public age data
  11. 11. Kazakhstan users: 2 300 000 Internet users penetration* (29,1%)Population penetration VK users (13,9%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  12. 12. Kazakhstan Age distribution* 14700 43200 22200 91000 377000 Age 12-17 371000 Age 18-24 Age 25-34 Age 35-44 Age 45-54 723000 Age 55-64 Age 65+ * numbers based on public age data
  13. 13. USA users: 825 000 Internet users penetration* (0,3%)Population penetration VK users (0,3%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  14. 14. USA Age distribution* 17700 6200 33000 112000 37000 Age 12-17 Age 18-24137000 Age 25-34 Age 35-44 Age 45-54 243000 Age 55-64 Age 65+ * numbers based on public age data
  15. 15. Moldova users: 462 000 Internet users penetration* (28,2%)Population penetration VK users (13,2%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  16. 16. Moldova Age distribution* 9300 3600 4300 21700 70500 Age 12-17 75500 Age 18-24 Age 25-34 Age 35-44 Age 45-54 124000 Age 55-64 Age 65+ * numbers based on public age data
  17. 17. Azerbaijan users: 440 000 Internet users penetration* (9,3%) Population penetration VK users (4,8%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  18. 18. Azerbaijan Age distribution* 2600 7200 5400 16600 42000 Age 12-17 63000 Age 18-24 Age 25-34 Age 35-44 115000 Age 45-54 Age 55-64 Age 65+ * numbers based on public age data
  19. 19. Armenia users: 350 000 Internet users penetration* (19,4%)Population penetration VK users (10,9%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  20. 20. Armenia Age distribution* 1400 4900 3600 13900 45000 Age 12-17 47000 Age 18-24 Age 25-34 Age 35-44 Age 45-54 81000 Age 55-64 Age 65+ * numbers based on public age data
  21. 21. Uzbekistan users: 311 000 Internet users penetration* (3,6%)Population penetration VK users (1,1%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  22. 22. Uzbekistan Age distribution* 2600 7200 5400 16600 42000 Age 12-17 63000 Age 18-24 Age 25-34 Age 35-44 115000 Age 45-54 Age 55-64 Age 65+ * numbers based on public age data
  23. 23. Georgia users: 225 000 Internet users penetration* (17,3%)Population penetration VK users (4,9%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  24. 24. Georgia Age distribution* 1900 2900 5800 18400 13500 Age 12-17 Age 18-24 Age 25-34 32400 Age 35-44 44000 Age 45-54 Age 55-64 Age 65+ * numbers based on public age data
  25. 25. Latvia users: 203 000 Internet users penetration* (12,9%) Population penetration VK users (9,0%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  26. 26. Latvia Age distribution* 3000 2300 7200 29200 13000 Age 12-17 Age 18-24 Age 25-34 32000 Age 35-44 Age 45-54 47500 Age 55-64 Age 65+ * numbers based on public age data
  27. 27. Kyrgyzstan users: 178 000 Internet users penetration* (8,1%) Population penetration VK users (3,5%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  28. 28. Kyrgyzstan Age distribution* 3700 1700 3700 15300 7500 Age 12-17 Age 18-24 Age 25-34 25600 Age 35-44 40000 Age 45-54 Age 55-64 Age 65+ * numbers based on public age data
  29. 29. Estonia users: 162 000 Internet users penetration* (16,3%) Population penetration VK users (12,2%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  30. 30. Estonia Age distribution* 2700 2600 6200 26100 12000 Age 12-17 Age 18-24 Age 25-34 30400 Age 35-44 35000 Age 45-54 Age 55-64 Age 65+ * numbers based on public age data
  31. 31. Israel users: 143 000 Internet users penetration* (2,7%) Population penetration VK users (1,9%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  32. 32. Israel Age distribution* 3100 4600 9100 6600 Age 12-17 14800 28000 Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 37000 Age 65+ * numbers based on public age data
  33. 33. Tajikistan users: 129 000 Internet users penetration* (12,9%) Population penetration VK users (1,8%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  34. 34. Tajikistan Age distribution* 3000 1100 2500 8300 6900 Age 12-17 Age 18-24 Age 25-34 18600 28500 Age 35-44 Age 45-54 Age 55-64 Age 65+ * numbers based on public age data
  35. 35. Lithuania users: 96 000 Internet users penetration* (4,2%) Population penetration VK users (3,0%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  36. 36. Lithuania Age distribution* 1300 1200 3300 11200 6000 Age 12-17 Age 18-24 Age 25-34 15500 Age 35-44 21500 Age 45-54 Age 55-64 Age 65+ * numbers based on public age data
  37. 37. Canada users: 66 000 Internet users penetration* (0,2%)Population penetration VK users (0,2%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  38. 38. Canada Age distribution* 2200 600 1250 4500 4300 Age 12-17 Age 18-24 17800 Age 25-34 Age 35-44 16200 Age 45-54 Age 55-64 Age 65+ * numbers based on public age data
  39. 39. Turkmenistan users: 61 000 Internet users penetration* (24,1%)Population penetration VK users (1,2%) Non Users * incl. expats VK users Non Users Gender ratio Male Female
  40. 40. Turkmenistan Age distribution* 700 900 1900 4300 3850 Age 12-17 Age 18-24 Age 25-34 9800 16200 Age 35-44 Age 45-54 Age 55-64 Age 65+ * numbers based on public age data
  41. 41. Source dataCountry VK Users Population Penetration Internet users Penetration Male Female Age 12-17 Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+Russia 63000000 143000000 44,1 68000000,0 92,6 31800000 31200000 9600000 16200000 15500000 4500000 2000000 765000 812000Ukraine 18000000 45600000 39,5 15300000,0 117,6 9300000 8700000 3226000 5026000 3923000 1050000 434000 145000 228000Belarus 3400000 9600000 35,4 4450000,0 76,4 1700000 1700000 646000 1032000 740000 173200 68300 19900 36600Kazakhstan 2300000 16500000 13,9 7900000,0 29,1 1100000 1200000 377000 723000 371000 91000 43200 14700 22200USA 825 000 312000000 0,3 245000000,0 0,3 486000 339000 112000 243000 137000 37000 17700 6200 33000Moldova 462 000 3500000 13,2 1640000,0 28,2 250000 212000 70500 124000 75500 21700 9300 3600 4300Azerbaijan 440 000 9100000 4,8 4750000,0 9,3 350000 93500 42000 115000 63000 16600 7200 2600 5400Armenia 350 000 3200000 10,9 1800000,0 19,4 244000 108600 45000 81000 47000 13900 4900 1400 3600Uzbekistan 311000 29500000 1,1 8600000,0 3,6 210000 101000 18900 63100 57500 21500 10600 4300 3400Georgia 225 000 4600000 4,9 1300000,0 17,3 146000 80000 18400 44000 32400 13500 5800 1900 2900Latvia 203 000 2250000 9,0 1570000,0 12,9 109000 95000 29200 47500 32000 13000 7200 3000 2300Kyrgyzstan 178 000 5150000 3,5 2200000,0 8,1 105000 73700 15300 40000 25600 7500 3700 1700 3700Estonia 162 000 1330000 12,2 994000,0 16,3 86000 76000 26100 35000 30400 12000 6200 2700 2600Israel 143000 7700000 1,9 5300000,0 2,7 85000 58000 9100 28000 37000 14800 6600 3100 4600Tajikistan 129 000 7200000 1,8 1000000,0 12,9 102000 27000 8300 28500 18600 6900 3000 1100 2500Lithuania 96 000 3200000 3,0 2300000,0 4,2 52500 43500 11200 21500 15500 6000 3300 1300 1200Canada 66 000 32500000 0,2 28500000,0 0,2 40000 26000 4500 17800 16200 4300 2200 600 1250Turkmenistan 61000 5100000 1,2 253000,0 24,1 37000 24000 4300 16200 9800 3850 1900 700 900
  42. 42. Feel free to contact me: Ondřej Pavelek @ondrejpavelek linkedin.com/in/pavelek Ondrej.Pavelek@gmail.com

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