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Des 809 kilderrypress presentation_pitch

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Presentation Pitch for Kilderrpress.com

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Des 809 kilderrypress presentation_pitch

  1. 1. Kilderrypress.com is an e-commerce venture designed to promote and capitalise on the fine art publishing sector based in Derry and the Northwest region of Ireland.   *** The idea for the company is born out of the existing Derry Print Workshop.Ltd (DPW) formed in 2000. DPW is a recognised non-profit organisation founded with the aim of providing facilities for artists to make handmade limited edition original fine art prints; intaglio, etching and relief woodblock and also to promote print making as an art form in this region of Ireland.
  2. 2. Derry Print Workshop.Ltd DPW have recently been successful in the City of Culture 10m Capital fund bid investment for a full blown gyclee fine art digital print system and expansion of the existing workshop to accommodate a high demand from local artists. There is a definite opportunity in establishing an e-business in promoting, growing and selling fine art prints of local graphic artists and the artists associated with the Derry City and Northwest region of Ireland in general. *** The Workshop Bid is aimed to grow Artist numbers / access to workshop facilities and increase graphic fine art production / publication in Derry / NW Region Phase 1: 15k Phase 2: 35k  
  3. 3. Kilderrypress.com ** Kilderrypress.com will act very much as a ‘brand’ indicating quality fine art print artwork, fine art consultancy and as a promotional device to educate and encourage the development and sales of the graphic visual arts in this region of Ireland and beyond. “ The Kilderrypress.com brand is drawn from an area known as Kilderry bordering Culmore in Co Derry and Inishowen Co Donegal. The location is known as one of the very first areas of human settlement in Ireland and definitely of Derry City. The marriage of one of the first printing techniques, intaglio etching, used by artists such as Rembrandt and Picasso, digital gyclee fine art printing and e-commerce provides a fitting product range for the brand.”
  4. 4. Kilderrypress.com * Kilderrypress.com will be a totally private venture distinct from the DPW enabling it to fully capitalise on other graphic fine art products to include works from quality galleries, established artists such as Chris Wilson and Michael McGuiness and other printmakers who have no connection to the DPW. * Existing strong links with the Gordon galleries and Studio 6ix in the centre of Derry City will provide a further product stream of high quality artwork products that will be marketed, sold and distributed through the site. http://studio6ix.org/ http://www.gordon-gallery.com/
  5. 5. Kilderrypress.com MARKET: <ul><li>  </li></ul><ul><li>Private clients </li></ul><ul><li>  </li></ul><ul><li>community business </li></ul><ul><li>  </li></ul><ul><li>enhanced tourism </li></ul><ul><li>  </li></ul><ul><li>professional artists </li></ul><ul><li>  </li></ul><ul><li>corporate clients: eg. Banks … ROI tax incentives for fine art </li></ul><ul><li>  </li></ul><ul><li>public sector: eg. hospitals </li></ul>“ The potential market, though niche, is one focusing on a quality product and certainly has the ability to reach an international market and distribution network through establishing commercial relationships with galleries in Europe and North America. The business will certainly benefit from the forthcoming exposure during the UK City of Culture event in 2013.”
  6. 6. Kilderrypress.com CHALLENGE: <ul><li>Product (Artwork) sourcing and quality control </li></ul><ul><li>  </li></ul><ul><li>Distribution and packaging </li></ul><ul><li>  </li></ul><ul><li>Developing an appreciation / awareness of handmade fine art printmaking </li></ul><ul><li>  </li></ul><ul><li>Marketing Intelligence: Establish client base </li></ul><ul><li>  </li></ul><ul><li>Brand Integrity </li></ul>
  7. 7. Kilderrypress.com COMPETITION: OPPORTUNITY http://belfastprintworkshop.org.uk   http://www.seacourt-ni.org.uk    http://stoneyroadpress.com/index.php Opportunity: little e-commerce / market awareness ***Could become potential clients! CEL scotland is a collaborative initiative between Dundee Contemporary Arts , Edinburgh Printmakers, Glasgow Print Studio and Peacock Visual Arts , Aberdeen.   In January this year CEL scotland attended the London Art Fair  which proved a hugely successful first venture with Works from all the workshops sold to major public and private collections including the British Government.   http://www.londonartfair.co.uk/
  8. 8. Kilderrypress.com IMPACT: DERRY & BEYOND! <ul><li>Make real impact for local graphic arts community </li></ul><ul><li>Raise profile of graphic arts as an artform and raise awarness within the NW region </li></ul><ul><li>Develop links with commercial arts organistions across Europe / US </li></ul><ul><li>and elsewhere in the world </li></ul><ul><li>Have real impact in visual cuture within N/W of Ireland </li></ul><ul><li>Improve Health / well bieng of private and public sector clients </li></ul><ul><li>Improve ecenomic well bieng of local artists </li></ul><ul><li>Enhance ecenomic activity and development in the N/W region </li></ul>The success of the Glasgow Print Workshop has had a considerable impact in establishing this city as one of the leading visual arts centres in the world. This success certainly indicates the positive long term potential this project could achieve.   'The Glasgow Print Studio is an organisation with charitable status which exists to encourage and promote the art of printmaking in the West of Scotland. Founded in 1972, Glasgow Print Studio has grown in both reputation and size to offer world class facilities and a wide range of services to the public and artists alike. Glasgow Print Studio is one of the largest publishers of original prints in the UK.'
  9. 9. Kilderrypress.com ARTIST: PAUL BARWISE
  10. 10. Kilderrypress.com ARTIST: PAUL BARWISE
  11. 11. Kilderrypress.com ARTIST: PAUL BARWISE
  12. 12. Kilderrypress.com ARTIST: PAUL BARWISE
  13. 13. Kilderrypress.com ARTIST: MARGARET ARTHUR
  14. 14. Kilderrypress.com ARTIST: MARGARET ARTHUR
  15. 15. Kilderrypress.com ARTIST: MARGARET ARTHUR
  16. 16. Kilderrypress.com ARTIST: MARGARET ARTHUR
  17. 17. Kilderrypress.com ARTIST: DAVID CAMPBELL
  18. 18. Kilderrypress.com ARTIST: DAVID CAMPBELL
  19. 19. Kilderrypress.com ARTIST: DAVID CAMPBELL

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