Target Case Competition at USC - Winning Team

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The winning presentation of the Target Case Competition at USC.

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  • Millennials are very particular about growth opportunities at any potential job and it is a major criteria for job searches and applications. Target needs to cater to this need actively to be able attract the ambitious college graduates they want to.
  • TARGET should out rightly let the students know of a rough idea of their future with target by outlining it on a career map/ timeline.Ambiguity is reduced in terms of employees’ potential futures.
  • Issue realized: Students don’t know of the opportunities in retailSolution: Obtain equity in top talent at an early stage. Expose them to the retail environment through the perspective a huge corporation
  • Currently Target offers gym discounts. This method will make sure employees go to the same gym, which will encourage work related discussions and informal relationships with peers. It takes advantage of the health conscious population
  • Target Case Competition at USC - Winning Team

    1. 1. TARGET CORPORATION<br />Growing with the <br />Millennials<br />PrernaAgarwalVarunAnand Andrew Nguyen Carmen To<br />
    2. 2. PRINCIPAL RECOMMENDATION<br />Emphasize growth and career advancement opportunities to recruit and retain new generation of employees.<br />
    3. 3. STRENGTHS<br />WEAKNESSES<br />S.W.O.T. ANALYSIS<br />
    4. 4. OPPORTUNITIES<br />THREATS<br />S.W.O.T. ANALYSIS<br />
    5. 5. TREND ANALYSIS<br />Recognition<br />Exclusivity<br />Growth/Career Advancement Opp<br />Structured Training Program<br />Dynamic Learning Experience<br />Work-Life Balance<br />Develop Skill for Advancement<br />Ethics/Equality<br />Rewards/Perks<br />Clearly Defined Goals<br />
    6. 6. CURRENT TRENDS<br />Job Security<br />Growth Opportunities<br />Jobs are a stepping stone<br />
    7. 7. EMPHASIZING GROWTH<br />1<br />Career Progression<br />Mentorships<br />2<br />Career Exploration<br />The Target Network<br />3<br />Website Design<br />Campus Recruitment<br />4<br />Benefits<br />
    8. 8. EMPHASIZING GROWTH<br />1<br />Career Progression<br />Mentorships<br />2<br />Career Exploration<br />The Target Network<br />3<br />Website Design<br />Campus Recruitment<br />4<br />Benefits<br />
    9. 9. WHAT TARGET SHOULD DO<br />Tuition Reimbursements<br />Market to use as a selling point<br />Prove Target promotes career development extensively <br />
    10. 10. MENTORSHIP PROGRAMS<br />College Students<br />Target Executives<br />Consultation made easier<br />Potential future positions at Target<br />Role models at work<br />
    11. 11. CAREER PATH WITH TARGET<br />Students map their potential future on a timeline<br />Provides security of progress<br />Depicts pace of progress<br />Helps retains employees<br />
    12. 12. EMPHASIZING GROWTH<br />1<br />Career Progression<br />Mentorships<br />2<br />Career Exploration<br />The Target Network<br />3<br />Website Design<br />Campus Recruitment<br />4<br />Benefits<br />
    13. 13. OBTAIN TALENT EARLY<br />CAREER EXPLORATION PROGRAM<br />Freshmen<br />Sophomores<br />Goal<br />Expose top talent to opportunities in retail industry while promoting the target name at an earlier stage in their career<br />
    14. 14. OBTAIN TALENT EARLY<br />Recognize<br />top talent by inviting them to a prestigious program<br />Expose<br />students to the retail industry<br />Involve<br />students in the Target Team environment<br />Develop<br />mentorships to promote the Target culture<br />Maintain<br />a relationship with these promising students<br />
    15. 15. OBTAIN TALENT EARLY<br />Freshman<br />Sophomore<br />Junior<br />Senior<br />Explore Target<br />Executive Internship<br />Full Time<br />
    16. 16. THE TARGET NETWORK<br />Create an Online Community of Target Executives, Past & Present<br />Use the Target brand to promote prestige through maintaining a relationship with top talent <br />
    17. 17. THE TARGET NETWORK<br />
    18. 18. THE TARGET NETWORK<br />Current Executives<br />Connect<br />Compare<br />Promote<br />Executive Alumni<br />
    19. 19. EMPHASIZING GROWTH<br />1<br />Career Progression<br />Mentorships<br />2<br />Career Exploration<br />The Target Network<br />3<br />Website Design<br />Campus Recruitment<br />4<br />Benefits<br />
    20. 20. WEBSITE DESIGN<br />1<br />Provide comprehensive information about positions<br />Emphasize growth and development opportunities<br />2<br />Implement a Career Progression Chart<br />3<br />
    21. 21. WEBSITE DESIGN<br />
    22. 22. WEBSITE DESIGN<br />
    23. 23. COLLEGE RECRUITMENT<br />Maintain Established Presence<br />Hold Information Sessions<br />Emphasize Growth Opportunities<br />Open Days<br />Career Workshops<br />
    24. 24. CAREER WORKSHOPS<br />Target Sponsored Campus Event<br />Provide Insight into Target, Retail, Areas of Expertise<br />Networking Skills<br />Interviewing Skills<br />Executives can sell the benefits of working for Target<br />Resume Workshops<br />
    25. 25. EMPHASIZING GROWTH<br />1<br />Career Progression<br />Mentorships<br />2<br />Career Exploration<br />The Target Network<br />3<br />Website Design<br />Campus Recruitment<br />4<br />Benefits<br />
    26. 26. Why?<br /><ul><li>Team members want:
    27. 27. More flexibility
    28. 28. Freedom of choice
    29. 29. Tailor the needs of each individual team member</li></li></ul><li>HP<br /><ul><li>Leading innovative company
    30. 30. Attractive company to work for
    31. 31. Mirrors Target’s position in the retail market</li></li></ul><li>Target vs. HP Employee Benefits<br />
    32. 32. Target vs. HP Employee Benefits<br />
    33. 33. Target vs. HP Employee Benefits<br />
    34. 34. Target vs. HP Employee Benefits<br />Key Takeaways<br />College graduates want benefits<br />HP offers flexible programs to adapt individual needs<br />Target rewards position and commitment<br />HP rewards duration in the company<br />
    35. 35. BENEFIT/PERQUISITE IDEAS<br />Free On-Site Clinic/Healthcare<br />Gym Memberships<br />Company Dollars Program<br />Duration-Based Holidays<br />100% Coverage<br />Equal Pay for Equal Work<br />
    36. 36. BENEFIT/PERQUISITE IDEAS<br />Free On-Site Clinic/Healthcare<br />Gym Memberships<br />Company Dollars Program<br />Duration-Based Holidays<br />100% Coverage<br />Equal Pay for Equal Work<br />
    37. 37. Target Dollars Program<br />
    38. 38. Target Dollars Program<br />
    39. 39. Duration-Based Holidays<br />
    40. 40. Duration-Based Holidays<br />
    41. 41. GYM MEMBERSHIPS<br /><ul><li> Target sponsored gym membership (tie-up or owned?)
    42. 42. Employees form informal relationships.
    43. 43. Encourages healthy living in a health conscious population.
    44. 44. Think about work during ‘non-work hours’.
    45. 45. Very attractive benefit for college students, especially! </li></li></ul><li>S.W.O.T. ANALYSIS 2 <br />STRENGTHS<br />WEAKNESSES<br />
    46. 46. S.W.O.T. ANALYSIS 2<br />OPPORTUNITIES<br />THREATS<br />
    47. 47. EMPHASIZING GROWTH<br />1<br />Career Progression<br />Mentorships<br />2<br />Career Exploration<br />The Target Network<br />3<br />Website Design<br />Campus Recruitment<br />4<br />Benefits<br />
    48. 48. Implication Timeline<br />Career Progression<br />Short Term<br />Campus Recruitment<br />Website Design<br />Benefits Program<br />Target Network<br />Long Term<br />(Requires Feedback)<br />Career Exploration<br />Mentorship<br />1<br />2<br />3<br />4<br />5<br />
    49. 49.
    50. 50. SAS Institute<br /><ul><li> Ranked 1st in ‘Best Company to Work For’
    51. 51. Lowest labor turnover rate</li></li></ul><li>Target vs. SAS Employee Benefits<br />
    52. 52. Wegmans<br /><ul><li> Ranked 3rd in ‘Best Company to Work For’
    53. 53. 3% labor turnover rate
    54. 54. Retail Industry</li></li></ul><li>Target vs. Wegmans Employee Benefits<br />

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