Millennials are very particular about growth opportunities at any potential job and it is a major criteria for job searches and applications. Target needs to cater to this need actively to be able attract the ambitious college graduates they want to.
TARGET should out rightly let the students know of a rough idea of their future with target by outlining it on a career map/ timeline.Ambiguity is reduced in terms of employees’ potential futures.
Issue realized: Students don’t know of the opportunities in retailSolution: Obtain equity in top talent at an early stage. Expose them to the retail environment through the perspective a huge corporation
Currently Target offers gym discounts. This method will make sure employees go to the same gym, which will encourage work related discussions and informal relationships with peers. It takes advantage of the health conscious population
Target Case Competition at USC - Winning Team
TARGET CORPORATION<br />Growing with the <br />Millennials<br />PrernaAgarwalVarunAnand Andrew Nguyen Carmen To<br />
PRINCIPAL RECOMMENDATION<br />Emphasize growth and career advancement opportunities to recruit and retain new generation of employees.<br />
OBTAIN TALENT EARLY<br />CAREER EXPLORATION PROGRAM<br />Freshmen<br />Sophomores<br />Goal<br />Expose top talent to opportunities in retail industry while promoting the target name at an earlier stage in their career<br />
OBTAIN TALENT EARLY<br />Recognize<br />top talent by inviting them to a prestigious program<br />Expose<br />students to the retail industry<br />Involve<br />students in the Target Team environment<br />Develop<br />mentorships to promote the Target culture<br />Maintain<br />a relationship with these promising students<br />
COLLEGE RECRUITMENT<br />Maintain Established Presence<br />Hold Information Sessions<br />Emphasize Growth Opportunities<br />Open Days<br />Career Workshops<br />
CAREER WORKSHOPS<br />Target Sponsored Campus Event<br />Provide Insight into Target, Retail, Areas of Expertise<br />Networking Skills<br />Interviewing Skills<br />Executives can sell the benefits of working for Target<br />Resume Workshops<br />
Target vs. HP Employee Benefits<br />Key Takeaways<br />College graduates want benefits<br />HP offers flexible programs to adapt individual needs<br />Target rewards position and commitment<br />HP rewards duration in the company<br />