Cybersecurity Awareness Training Presentation v2024.03
Andrew Grill Webinale Berlin 30 May 2011
1. The rise of the socialapp @AndrewGrill Andrew Grill CEO PeopleBrowsr UK Webinale 2011 Berlin
2. SOCIAL + MOBILE The rise of the social app..trends to look out for + LOCATION + GROUPS @Andrew Grill CEO PeopleBrowsr UK WebinaleBerlin May 30th 2011
4. ”You can’t buy space in a conversation.” @davidcushman http://lc.tl/dcq slide 14 SOCIAL
5. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.
6. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.
7. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.
8. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another. Operations delivers. Any gap between the two drives a conversation on the social web. Dave Evans http://lc.tl/gap
9. The twitter tax “When you promote your online social monitoring you’re agreeing to pay the tax for the failures of your company’s operators to do their jobs.” Jonathan Salem Baskin http://lc.tl/tax
13. The glittering allure of the mobile society Mobile is personal – it is my media Mobile is always carried – the city in my pocket Mobile is always on Mobile has a built in payment mechanism Mobile can recount the audience Mobile is there at the point of creative impulse Source: Alan Moore http://lc.tl/allure November 2008 commissioned by Microsoft
14. SOCIAL + MOBILE The rise of the social app..trends to look out for + LOCATION + GROUPS @Andrew Grill CEO PeopleBrowsr UK WebinaleBerlin May 30th 2011
15. Social + mobile = ? Not only what are you doing but where are you doing it? Value/Loyalty Mobile Social € LOCATION
16. Social + mobile = ? What's in it for me where I am right now? Value/Loyalty Mobile Social € LOCATION
23. Color.com the $41M app The Color app reportedly uses both the smartphone microphone and camera to: "... detect when people are in the same room. The data on ambient noise is combined with color and lighting information from the camera to figure out who's inside, who's outside, who's in one room, and who's in another..." ColorCEO said they "collect massive amounts of data about what people are doing and where they're doing it" GROUPS
34. What does it mean for Advertisers Developers Networks Old media New media
35. What does it mean for Advertisers Developers Brands Old media New media
36. What does it mean for Advertisers Developers Brands Old media New media
37. What does it mean for Advertisers Networks Old media New media
38. What does it mean for Advertisers Developers Brands Old media New media
39. What does it mean for Advertisers Developers Brands Old media New media
40. The future Group social apps need to be useful and sticky If outside a network (eg Twitter/Groupon) apps need to be funded by a brand Peer advocacy will start to replace traditional advertising Mobile + social will be the default on for Gen X, Y and Z Advertisers will need the help of developers and 3rd parties to get their message out Consumers are wrestling back their power