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Apps for Transport Behaviour Change

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Applications and gamification for transport behaviour change. Includes examples and focus on active participation in planning and provision of city transport services.

Applications and gamification for transport behaviour change. Includes examples and focus on active participation in planning and provision of city transport services.

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Apps for Transport Behaviour Change

  1. 1. Apps for Behaviour Change Andrew  Nash   GreenCityStreets.com     TIDE  and  SUCCEED  Conference   Leipzig   May  28,  2015    
  2. 2. Outline   •  Gamifica(on  –  a  technique   •  Behaviour  change   •  Passive  behaviour  change:  use   •  Ac(ve  behaviour  change:  supply   •  Par(cipa(on:  supplying  sustainable  transport  
  3. 3. GamificaKon   •  Gamifica(on  applies  the  fun  and  addic)ng  elements   in  games  to  real-­‐world  ac(vi(es.     •  It  focuses  on  the  human  in  the  system,  as  opposed  to   pure  efficiency  of  the  system.   •  When  it  comes  to  playing  games,  kids  have  amazing   work  ethics.  (Yu-­‐Kai  Chou)   •  "gamifica(on  is  exci(ng  because  it  promises  to  make   the  hard  stuff  in  life  fun”  (Google).  
  4. 4. Game  QualiKes:  to  improve  society   1.  Urgent  op(mism  (challenging  but  possible  tasks);     2.  Social  fabric  (people  tend  to  like  people  beVer  aWer   playing  games  with  them);     3.  Working  on  challenging  tasks  (people  are  happier   when  working  hard);     4.  Games  provide  epic  meaning  (akin  to  purpose  in  the   real  world).   Source:  Jane  McGonigal  
  5. 5. Core  Drives:  Yu-­‐Kai  Chou  -­‐  Octalysis   1.  Meaning  (Wikipedia)   2.  Challenges  (points,  badges,  leaderboards);   3.  Crea(vity  and  feedback  (Lego);   4.  Ownership  (virtual  goods,  stamp  collec(ng)   5.  Social  connec(on  (compe((on,  coopera(on,  etc.);   6.  Unpredictability  &  Curiosity   7.  Scarcity   8.  Loss  avoidance  
  6. 6. GamificaKon   •  Not  just  for  games:  Game  designers  were  first   to  iden(fy  and  use  the  techniques;   •  Gamifica(on  is  extremely  powerful;   •  But,  gamifica(on  is  also  very  complex:  it’s   much  more  than  just  adding  points,  badges   and  leaderboards  to  websites;   •  Get  professional  advice!  
  7. 7. Behaviour  Change   Four  stages  of  behaviour  change:   1.  Pre-­‐contempla(ve  stage   2.  Contempla(ve  stage     3.  Prepara(on/ac(on  stage   4.  Maintenance  stage     Source:  MAX-­‐SEM  from  EPOMM  website  
  8. 8. Stages  of  behaviour  change:  Example   1.  Pre-­‐contempla(ve:  People  with  no  inten(on  to   reduce  their  car  use.   2.  Contempla(ve:  People  thinking  about  reducing   their  car  use.   3.  Prepara(on/ac(on:  People  who  have  a  strategy   and/or  have  tried  a  strategy  for  reducing  their  car   use  (e.g.  cycling  to  work).   4.  Maintenance:  People  who  have  adopted  the  new   behaviour  and  formed  a  new  habit.     Source:  MAX-­‐SEM  from  EPOMM  website  
  9. 9. Passive  behaviour  change:   Use  sustainable  transport.       AcKve  behaviour  change:   Provide  sustainable  transport.    
  10. 10. Passive:  use  sustainable  transport   •  Mobility  management!   •  Apps  and  gamifica(on  can  help  by:   – Providing  informa(on  (how)   – Encouraging  behaviour  change  (why)   – Maintaining  new  behaviour  (support)   •  Develop  and  apply  apps,  social  networks  and   gamifica(on  to  mobility  management.  
  11. 11. AcKve:  provide  sustainable  transport   •  Informa(on  technology  has  vastly  increased   the  ability  of  people  to  par(cipate;   •  This  increased  ability  to  par(cipate  is   revolu,onising  society.   •  Here  are  some  cu0ng  edge  solu,ons  …  
  12. 12. How  do  people  provide  sustainable  transport?   A.  Provide  informaKon  &  ideas   B.  Analyze  data   C.  Decide  (people  collaborate)   D.  Act   InformaKon   Analyze   Decide   Act   Support  
  13. 13. A.    Input:  simple  and  ubiquitous   •  Social  media   •  ReporKng  applicaKons   •  Sensor  data  
  14. 14. Chicago  Transit  Authority  –  TwiZer  Feed  
  15. 15. Zurich  Public  Transport  Authority  –  Facebook  Page  
  16. 16. SeeClickFix  page  for  San  Francisco                  hVp://seeclickfix.com    
  17. 17.  Traffic  Check                                  hVp://www.trafficcheck.at/     User  friendly  features  needed  for  mobile  phone  reporKng:   •  automaKc  geo  locaKon,   •  logical  informaKon  flow,     •  check  boxes  for  data  entry.    
  18. 18. Meine  Radspur,  Vienna          hVp://www.meineradspur.at/    
  19. 19. Street  Bump,  Boston                        hVp://streetbump.org/  
  20. 20. •  City  data  –  open  data  or  scraped.   •  CiKzen  data  –  cheap  sensors.   B.    Data:  you  can’t  hide  
  21. 21. CiKzen  developed  applicaKons  and  visualizaKons  from  open  data.   Stumble  Safely,  Washington  D.C.  
  22. 22. WayCount  vehicle  counter  and  sobware        www.waycount.com    
  23. 23. Smart  CiKzen  sensor  and  sobware    hVp://www.smartci(zen.me/    
  24. 24. •  EducaKon  –  transport  is  complex   •  BeZer  processes  –  mee(ng  management   •  Increased  engagement  –  more  is  beVer   C.    Decide:  collaborate  efficiently  
  25. 25. BusMeister  …  public  transport  learning        hVp://greencitystreets.com  
  26. 26. Improve  Public  Transport  wiki  …  crowd-­‐sourced  informaKon   about  public  transport.              hVp://greencitystreets.com  
  27. 27. VisualizaKon  ...  Par(cipatory  Chinatown  Boston       Using  virtual  reality  to  help  understand  city  planning.   hVp://www.par(cipatorychinatown.org/    
  28. 28. VisualisaKon  of  street  cross  secKons...  streetmix     hVp://streetmix.net  
  29. 29. San  Francisco  Mind  Mixer  website                www.improveSF.com    
  30. 30. Shareabouts  –  geo  collaboraKon                  openplans.org/work/shareabouts/  
  31. 31. GreenCityStreets.com  …  Facebook-­‐based  collaboraKon  
  32. 32. Loomio  –  public  infrastructure  for  collaboraKve  decision  making   www.loomio.org  -­‐  please  support  their  crowd  funding  effort!  
  33. 33. Ring  Ride  –  Game  to  encourage  par,cipa,on   www.ringstrasse150.com  
  34. 34. Grr-­‐Grr-­‐Bike  –  Game  for  educaKon  +  engagement.               www.grr-­‐grr-­‐bike.com    
  35. 35. D.    Act:  disrup,ve  change   •  InformaKon  –  TwiVer  real  (me  transport   •  Civic  organisaKon  –  596  Acres,  Casserole   •  Sharing  society  –  P2P  ridesharing   •  Crowd-­‐sourced  civic  works  –  Kickstarter   •  DisrupKve  businesses  –  Uber,  Bridj  
  36. 36. InformaKon  exchange  and  organisaKon  …  596  Acres  
  37. 37. Using  games  to  influence  behaviour  …  Chromaroma  (London)  
  38. 38. Crowdfunding  for  civic  improvements  …  Kickstarter  
  39. 39. App-­‐based  public  transport  
  40. 40. Designing  passionate,  people-­‐powered  public   services     Casserole  is  an  example  of  how  understanding  ci,zens  as  producers   as  well  as  consumers  leads  to  services  that  help  communi(es  turn   the  issues  they’re  passionate  about  into  ways  to  be  more  self-­‐ sufficient  and  less  invested  in  expensive  public  services.    
  41. 41. Summary   1.  Gamifica(on  is  a  powerful  tool  for  behaviour  change.   2.  Informa(on  technology  has  fundamentally  changed   the  role  of  government.   3.  IT  applica(ons  enable  ac(ve  par(cipa(on  –   government  must  embrace  this  development.   4.  Recognise  that  if  you  don’t  do  it  –  someone  else  will.  
  42. 42. Andrew  Nash  develops  engaging  public   par(cipa(on  applica(ons  and  games  designed   to  improve  city  livability  and  transport.     •  GreenCityStreets.com   •  Ringstrasse150.com/wp/   •  AndyNash.com  

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