Web Kinetics Overview


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The Web Kinetics offering in brief from a credentials slideshow of June '09 regarding internet marketing services.

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Web Kinetics Overview

  1. 1. An Introduction to Web Kinetics Ltd
  2. 2. <ul><li>What is Web Kinetics? </li></ul><ul><li>An internet marketing consultancy specialising in search optimisation, social media marketing and pence-per-click campaign management to achieve client objectives and improve their online ‘footprint’ </li></ul><ul><li>A provider of in-house training in our core skillsets to allow organisations to ‘self-manage’ & achieve improved ROI </li></ul><ul><li>Web Kinetics is not a web agency – they often employ our skills </li></ul>
  3. 3. <ul><li>Who do we work for? </li></ul><ul><li>Sainsburys Business Direct (PPC management, SEO) </li></ul><ul><li>Polam Hall School (all internet marketing) </li></ul><ul><li>Hug the Mug (all internet marketing) </li></ul><ul><li>New Look (PPC management) </li></ul><ul><li>Darlington Partnership (all non-PPC internet marketing) </li></ul><ul><li>Accinet (PPC management, SEO) </li></ul><ul><li>Ramsdens (all internet marketing) </li></ul>
  4. 4. <ul><li>What exactly do we offer? </li></ul><ul><li>Meta data analysis & authoring </li></ul><ul><li>Page content analysis & authoring </li></ul><ul><li>Competitor analysis </li></ul><ul><li>Directory submissions </li></ul><ul><li>Article submissions/authoring </li></ul><ul><li>Blog creation &/or management </li></ul><ul><li>Social media management </li></ul><ul><li>PPC campaign creation &/or management </li></ul><ul><li>Workshops/training in the above skills </li></ul>
  5. 5. Typical Results – Major Retailer Targets Christmas Corporate Hamper Sales <ul><li>Adwords campaign tripled year-on-year site traffic during Q4 </li></ul><ul><li>132% uplift in organic search traffic due to SEO work in mid-2008 </li></ul><ul><li>Site ranked on first page in Google for 3/5 target terms within 6 weeks of changes (previously outside first 20 pages) </li></ul>Typical Results – New Online Mug Retailer <ul><li>>6 first page rankings on target terms on all major engines within 4 weeks of Mar ‘09 launch e.g. sanderson mugs, repeat repeat mugs, madeleine floyd mugs </li></ul><ul><li>Heavy use of social media and ‘under-the-bonnet’ techniques to boost web visibility and rankings (Facebook, article bases, blog, Webmaster Tools, etc.) </li></ul>
  6. 6. <ul><li>Why choose Web Kinetics? </li></ul><ul><li>Track record of achieving real performance gains, not just a few high search engine rankings for non-centric search terms </li></ul><ul><li>We offer marketing, not technical, solutions & focus on client objectives from the start </li></ul><ul><li>Web Kinetics is one of a small number of companies in the North that genuinely understands the full range of available tactics (but we apply them as appropriate) </li></ul><ul><li>We only use ethical techniques that can deliver long-term visibility </li></ul>
  7. 7. Thank-you Web Kinetics Ltd. 36a Duke Street, Darlington, County Durham, DL3 7AQ Tel. 01325-485190 Email: [email_address] www.webkinetics.co.uk