Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Minimum Desirable Product<br />Customer Development for the“Winner Take All” Consumer Web<br />
My target audience<br />Mass market consumer internet startups<br />Daily usage, but low value interactions<br />Ad-suppor...
Executing the “Viability-First” strategy<br />Get a lot of users through viral channels<br />Create a Minimum Viable Produ...
Scenarios that made me think<br />High-growth social network that’s profitable but has terrible user retention<br />Dating...
Am I testing the right thing with a Minimum Viable Product?<br />
A different approach:Minimum Desirable Product<br />
IDEO design “lenses”<br />
Test the riskiest thing first<br />Depending on your business:<br />Minimum Viable Product<br />	Distribution, Revenue, Bu...
Desirable but not viable (for years!)<br />
The “Desirability-First” strategy<br />Understand user goals<br />Create a Minimum Desirable Product<br />Listen to users ...
How to build an MDP<br />Understand the target user and their goals<br />Identify 2-3 core scenarios<br />Make it 1-4 main...
If you get stuck,add more features right?(Or, once you have an MDP,add more features right?)<br />
Min versus Max Desirability<br />Maximum desirability != More features<br />They probably have less features<br />Focus on...
“In many ways, it's the things that are not there that we are most proud of” –JonyIve on the iPad<br />
examples and resources<br />
The Inmates are Running the Asylum by Alan Cooper<br />The Art of Innovation by Tom Kelly<br />Designing Interactions by B...
Andrew Chen<br />http://andrewchenblog.com<br />voodoo@gmail.com<br />
Upcoming SlideShare
Loading in …5
×

Executing the “Viability-First” strategy<br />Get Minimum Desirable Product

46,794 views

Published on

Executing the “Viability-First” strategyGet a lot of users through viral channelsCreate a Minimum Viable ProductMaximize user acquisition and revenue/userIterate to a great product experience (?)Can this ever lead to a high engagement product with sustainable viral growth?

Published in: Technology
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Andrew you are quite right build the minimal product quickly.
    However the marketing will take much longer than the building.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The thinking process, presentation, and insight contained in this presentation are great.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

×