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Minimum Desirable Product<br />Customer Development for the“Winner Take All” Consumer Web<br />
My target audience<br />Mass market consumer internet startups<br />Daily usage, but low value interactions<br />Ad-suppor...
Executing the “Viability-First” strategy<br />Get a lot of users through viral channels<br />Create a Minimum Viable Produ...
Scenarios that made me think<br />High-growth social network that’s profitable but has terrible user retention<br />Dating...
Am I testing the right thing with a Minimum Viable Product?<br />
A different approach:Minimum Desirable Product<br />
IDEO design “lenses”<br />
Test the riskiest thing first<br />Depending on your business:<br />Minimum Viable Product<br />	Distribution, Revenue, Bu...
Desirable but not viable (for years!)<br />
The “Desirability-First” strategy<br />Understand user goals<br />Create a Minimum Desirable Product<br />Listen to users ...
How to build an MDP<br />Understand the target user and their goals<br />Identify 2-3 core scenarios<br />Make it 1-4 main...
If you get stuck,add more features right?(Or, once you have an MDP,add more features right?)<br />
Min versus Max Desirability<br />Maximum desirability != More features<br />They probably have less features<br />Focus on...
“In many ways, it's the things that are not there that we are most proud of” –JonyIve on the iPad<br />
examples and resources<br />
The Inmates are Running the Asylum by Alan Cooper<br />The Art of Innovation by Tom Kelly<br />Designing Interactions by B...
Andrew Chen<br />http://andrewchenblog.com<br />voodoo@gmail.com<br />
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The “Desirability-First” strategy<br />Understand user Minimum Desirable Product

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The “Desirability-First” strategyUnderstand user goalsCreate a Minimum Desirable ProductListen to users and maximize Love <3Iterate to a great product experienceIt still needs to be viable and feasible, so filter your ideas through that!

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