Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Minimum Desirable Product<br />Customer Development for the“Winner Take All” Consumer Web<br />
My target audience<br />Mass market consumer internet startups<br />Daily usage, but low value interactions<br />Ad-suppor...
Executing the “Viability-First” strategy<br />Get a lot of users through viral channels<br />Create a Minimum Viable Produ...
Scenarios that made me think<br />High-growth social network that’s profitable but has terrible user retention<br />Dating...
Am I testing the right thing with a Minimum Viable Product?<br />
A different approach:Minimum Desirable Product<br />
IDEO design “lenses”<br />
Test the riskiest thing first<br />Depending on your business:<br />Minimum Viable Product<br />	Distribution, Revenue, Bu...
Desirable but not viable (for years!)<br />
The “Desirability-First” strategy<br />Understand user goals<br />Create a Minimum Desirable Product<br />Listen to users ...
How to build an MDP<br />Understand the target user and their goals<br />Identify 2-3 core scenarios<br />Make it 1-4 main...
If you get stuck,add more features right?(Or, once you have an MDP,add more features right?)<br />
Min versus Max Desirability<br />Maximum desirability != More features<br />They probably have less features<br />Focus on...
“In many ways, it's the things that are not there that we are most proud of” –JonyIve on the iPad<br />
examples and resources<br />
The Inmates are Running the Asylum by Alan Cooper<br />The Art of Innovation by Tom Kelly<br />Designing Interactions by B...
Andrew Chen<br />http://andrewchenblog.com<br />voodoo@gmail.com<br />
Upcoming SlideShare
Loading in …5
×

The “Desirability-First” strategy<br />Understand user Minimum Desirable Product

The “Desirability-First” strategyUnderstand user goalsCreate a Minimum Desirable ProductListen to users and maximize Love <3Iterate to a great product experienceIt still needs to be viable and feasible, so filter your ideas through that!

×