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The Visual Advantage - Image is Everything...

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Visuals are very powerful when coupled with social media and get higher interaction than textual usage of social media. My presentation for Digital Summit Phoenix explores ways you can use images and visuals in social media including usage on Facebook, Pinterest, and Instagram.

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The Visual Advantage - Image is Everything...

  1. 1. The Visual Advantage Image is Everything… Andrew Melchior, VP & Founder andrew@avalaunchmedia.com Twitter: @atraine
  2. 2. Avalaunch Media is a full service digital marketing agency with locations in Utah and Arizona specializing in the following: Content Marketing Search Marketing Paid Media Web Design @atraine
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  25. 25. Win/Loss Analysis
  26. 26. Internal Communication • Focus groups • Surveys • Offsites @atraine
  27. 27. Identify Your Best Content Dig into Google Analytics and find your site’s best performing content of all time. • What is hitting? Top page views • Why is hitting? Does it rank well, is it being referred, are people sharing it? • When is hitting? Seasonal stuff
  28. 28. Repurpose Successful Content • Blog posts • New Releases • Linkbait articles • Infographics • Video • Podcasts • Images/Memes • White Papers • Power Points Transform content you already have into: @atraine
  29. 29. Monitor Social Media Now and Historically @atraine
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  32. 32. Thank You! Andrew Melchior, VP & Founder andrew@avalaunchmedia.com @atraine

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