From 29 Sep to 5 Oct 2015, HerdTracker (www.discoverafrica.com/herdtracker) hosted the world's first live web broadcast of the great migration's river crossings in the Masai Mara Kenya.
Using Periscope, HerdTracker showcased Kenya's most sought after tourism spectacle to the world, in real-time.
This "world first" was picked up by CNN and hundreds of other media and publishers including TIME.com, Discovery Channel, the Telegraph and many more.
This presentation first makes a case for doing "Big Content" media campaigns. In part two, a day after the streaming safari broadcasts ended, Andre Van Kets gives a quick summary of the #MaraLive campaign outcomes on 6 October 2015 at eTourism Africa's #ETEA15 Conference in Nairobi, Kenya.