Indonesia have so many fashion brands with good
design and quality,
but not as appreciated as international brands.
To make local fashion brand be popular
and loved by indonesian people.
1. Public figure have a big influence in fashion style.
2. Indonesian bands have a large number of fans.
energic young people, updated in fashion style, tech savy,
social-climber and actually living their digital lives.
an activation where the target audience whose fashion sense normally
influenced by their idol, now can choose and stylize their idols
of course using local brands
Mechanism and Strategy
We produce a scandalous gossip and spread (internet)
celebrity dressed only in tank tops, boxer and socks.
With a lot of prying infotainment shows in indonesia, this news
will be a wildfire spreader throughout the media.
Launch "dandanindong.com” commercial,
Idols asking their fans to dress them up on website.
Audience can interact dress
What will the idol wear,
decided by votes.
All accessories and clothing
are indonesian labeled
design with complete
Wearing the “chosen wardrobe”
And in the end a piece of clothing will be given to a
Same song, idols and music clip scene. But
without the clothing that's already given before.
And so on until all given to audiences.
• increased awareness on good indonesian fashion brands.
• WOM about the idols wearing and where to get them.
• increasing local fashion brands status and sales.
Thank you : )