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KEYNOTE: INTERNATIONAL MARKETING

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Fostering the conditions for economic leadership in our countries.

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KEYNOTE: INTERNATIONAL MARKETING

  1. 1. INTERNATIONAL MARKETING“So the key to healthy development, whether in a rich country or apoor one, is a certain balance of the economic, the social and thepolitical. And that requires the recognition of a third model, labelledindigenous development.” ~Mintzberg, “Developing Leaders? Developing Countries? “We do not inherit the earth from our ancestors, we borrow it from our children.”  ~Native American Proverb
  2. 2. PROTESTS TORONTO G20 SUMMIT 2010
  3. 3. INTERNATIONAL CRISES?
  4. 4. “Developing Leaders? Developing Countries?” (Mintzberg) Engaging Leadership over Heroic Leadership Indigenous Development over Planned/Global Development Triumph of Balance over Failed Forced Development Middle Enterprises over Large Integrated/Small Indigenous firms Fostering Leadership over Teaching Leadership Developing the Developed over Developing the “Under”- developed
  5. 5. AN INCONVENIENT TRUTH: AL GORE “What we take for granted might not be here for our children.” www.ted.com
  6. 6. BAREFOOT COLLEGE: BUNKER ROY “I went to a very elitist, snobbish, expensive education in India, and that almost destroyed me.”” www.ted.com
  7. 7. DREAMLAND “Fear is a powerful emotion.” www.dreamland.is
  8. 8. WASTELAND “What I really wanted to do was to be able to change the lives of a group of people with the same materials that they work with everyday.” www.wastelandmovie.com
  9. 9. MANUFACTURED LANDSCAPES “It looks like a bombed-out landscape, but what it is, is a landscape that is an intentional one. ” www.edwardburtynsky.com
  10. 10. GARBAGE WARRIOR “This is garbage.” www.garbagewarrior.com
  11. 11. QUESTIONING INTERNATIONAL MARKETINGHow does you company see GLOBALIZATION and INTERNATIONALMARKETING? How do you imagine YOUR COMPANY becoming global?What does “Think Global, Act Local” MEAN? Does it mean, CARE for the Local?Is the tendency to economic globalization GOOD/BAD/INEVITABLE? What are thePros and Cons? WHY so many protests? WHO protests?What do you think of recent Free Trade Agreements with the USA, CANADA, ASIA?How can your company benefit/adjust/protect itself?What is the role of leaders in development? Should it be more HEROIC or ratherENGAGING? Can WE copy models from developed countries? Do you agree withMintzberg?Which is the correct balance in International Marketing between economicDEVELOPMENT and the current ECOLOGICAL CRISIS? Which companies areexemplary is this regard? Is YOURS?BUT MOST IMPORTANT: How do YOU understand/lead globalization?
  12. 12. METROPOLIS: 1927

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