Inbound and outbound, when applications invade TV and change our rooms

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Presentation for paper submited to Media in Transition 7 at MIT, MA, in may, 2011. Talk about relationship between TV, internet and cell phones. Full paper at http://web.mit.edu/comm-forum/mit7/papers/andre_pase_mit7_full.pdf .

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  • Inbound and outbound, when applications invade TV and change our rooms

    1. 1. Inbound and outbound,when applications invade TVand change our roomsAndré F. PaseFAMECOS/PUCRS - Brazil
    2. 2. Mobile devices connect and“bring” interactivity to TV
    3. 3. Video went to Internet,Internet struck back.
    4. 4. Video went to Internet,Internet struck back.Mobile devices scrambled it.
    5. 5. Brazil´s DTV brought betterimage, but audience isconfused about interactivity
    6. 6. More than ever, TV is awindow with content fromother devices than theantenna
    7. 7. Since VCR, devices givespower to audience. “Primetime is my time”(Negroponte, 1996)
    8. 8. Devices are source ofinteractivity and participation
    9. 9. Apps in TV can shake it frominside out
    10. 10. Mobile devices enhances TVcontent
    11. 11. 2010
    12. 12. 2010
    13. 13. 2011
    14. 14. Transition: TV as “clean”image source, Internet asplace to speak and interact,gadgets as transport
    15. 15. andrepase@mac.com@andrepase

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