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Doing Business with Rio Grande do Sul

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Keynote presented at Doing Business with Rio Grande do Sul seminar in London, may 8th, 2012. More info at http://bit.ly/londonrs.

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Doing Business with Rio Grande do Sul

  1. 1. DOING BUSINESS IN RIO GRANDE DO SUL CREATIVE INDUSTRY –MOBILE TECHNOLOGIES AND THE METROPOLITAN CREATIVE ENVIRONMENT May, 8th, 2012
  2. 2. CLEBER CRISTIANO PRODANOVSecretary for Science, Innovation, and Technological DevelopmentLUCIANO ANDREATTA DA COSTA CTO of the Secretary for Science, Innovation, and Technological Development ANDRÉ FAGUNDES PASE Coordinator of the post-graduate Gaming Development course at PUCRS University MARSAL BRANCO Coordinator of the undergraduate Gaming Development course at Feevale University
  3. 3. HTTP://BIT.LY/LONDONRS
  4. 4. MOBILE BRAZIL • 250.826.371 active mobile phones (estimated for march´12) • 5,8% are smartphones, increased 165% in 2011Sources: Nielsen and Teleco reports, with official data
  5. 5. THE CREATIVE INDUSTRY IS A STRATEGIC SECTORIN RIO GRANDE DO SUL INDUSTRIAL POLICY
  6. 6. ECONOMY FOR RS TRADITIONAL ECONOMYPriority Priority RS FOR  Agribusiness Offshore industry • Crops: Soybean, Rice and • Vitivinicultur Corn • Livestock: cattle , pig and e • Milk and products birds  Automotivo e implementos RodoviáriosPreferential Preferential Recycling and depollution  Machinery and Agricultural Implements Wind energy Wood, Forniture and celluloseSpecial Special Biofuels (Ethanol and Biodiesel)  Petroleum and gas equipaments Semiconductors Petrochemicals, Rubber products and Plastic  materials Agvantage health and medication  Software Creative Industry Eletronics, Automation and  Telecommunications  Leather and Shoes
  7. 7. CREATIVE INDUSTRYREPRESENTS 5.6% OFBRAZILIAN CREATIVE INDUSTRY
  8. 8. INCOMES IN CREATIVE INDUSTRY ARE HIGHER THAN AVERAGE INTRADITIONAL ECONOMY
  9. 9. INDUSTRIAL POLICY ACTION PLAN• Boost creative clusters competitiviness: Audiovisual Jewlery Furniture Mobile Fashion Games• Increase State incentives and investments for Creative Start- ups• Promoteinternational trade for Rio Grande do Sul based companies
  10. 10. SCIENCE, INNOVATION AND TECHNOLOGICAL DEPARTMENT OF RIO GRANDE DO SUL - SCIT Scientific and Technological Parks High added value Innovation Scientific and Technological Parks´s State Programs Applied research Pró-innovation Innovation Program networksDevelopment Local Productive Clusters (APL´s) Innovate to Petro Network undertake Innovation and Specialized Regional competitiveness Companies Development Councils Scientific & (COREDEs) Technologic knowledge New business
  11. 11. STATE PROGRAMS INNOVATION NETWORKS promotes integration among Government, Universities and COREDES Agrobusiness; Biology , Agronomic and 1. Alto Jacuí Livestock; Biotechnology; Food; Fishing 2. Campanha 3. Central Environment and Biotechnology; Energy 4. Campos de Cima da Serra and Oil; Renewable Energy 5. Centro Sul 6. Fronteira Oeste 7. Fronteira Noroeste 8. Litoral Norte 9. Médio Alto Uruguai10. Missões11. Nordeste12. Noroeste Colonial I n f o r m a t i o n Te c h n o l o g y a n d13. Norte Communication; Microeletronics;14. Paranhana Informatics; Industrial automation15. Produção16. Serra Industrial Quality; Industrial17. Sul Pesqueiro; Development; Modernization; Industrial Sul Alimentos e Transformation Sul Industrial18. Vale do Taquari19. Vale do Rio Pardo Design; Shoes and Leather ; Furniture;20. Vale do Rio dos Sinos Turism21. Vale do Caí22. . Vale do Jaguari Metal mechanic23. Alto da Serra do Botucaraí
  12. 12. PGTEC (Scientific and Technological Parks´s State Program):promotes the consolidation of Parks and stimulates innovative business   Fig. Location of Scientific and Technologycal parks
  13. 13. VALETEC• 18 companies• 260 jobs• R$ 150 million in sales per year
  14. 14. HAMBURGTEC• 8 empresas, direct related to Creative Economy• 25 jobs• R$ 2,5 million in sales per year• Both parks are part of Feevale university
  15. 15. TECNOSINOS• 52 companies inside• 11 connected to creative economy• Part of Unisinos university
  16. 16. HIGHLIGHTS IN EDUCATION FOR THE CREATIVE INDUSTRIES• Rio Grande do Sul has over 40 undergraduate courses for the Creative Industries• Over 2.000 studentes applies in related courses yearly
  17. 17. CREATIVE AXIS • Strong concentration of companies, universities, techparks and institutions in the Metropolitan Area of Porto Alegre
  18. 18. NATURAL STORYTELLERS, MORE THAN 80 YEARS BROADCASTING RADIO AND 50 TV
  19. 19. VIVID CINEMA SCENE, WITH ATRADITIONAL FESTIVAL AND A LOCAL SCENE THAT EXPORTS TALENTS
  20. 20. 2009
  21. 21. 2010
  22. 22. 2011
  23. 23. 2012-14
  24. 24. A PIG´S DREAMS GAME,CREATED BY ONE DEV, GOT MORE THAN 150.000DOWNLOADS IN LESS THANONE YEAR FOR IOS DEVICES
  25. 25. MOVIEGAMES STARTED LASTMARCH, MAKING AUDIENCE PLAY A QUIZ WITH THE CINEMA SCREEN BEFORE MOVIE STARTS
  26. 26. TECNOPUC • 88 organizations installed, generating more than 5.500 jobs • Microsoft, Dell, HP, Thoughtworks, and Futura Networks inside
  27. 27. • Audiovisual Tecnological Center for Rio Grande do Sul• Partnership between State Government, Rio Grande do Sul´s Foundation for Cinema and PUCRS University• Based on integration with university, private enterprises and government.
  28. 28. Complete LaboratoriesInfrastructure Audiovisual Permanent Cluster Training
  29. 29. • Located inside Tecnopuc III, an area of 33.000 square meters• 5.000 square meters only for TECNA
  30. 30. • 30 minutes away from Downtown Porto Alegre and 45 minutes away from Salgado Filho Airport• Constant focus on sustentability• Connected to PUCRS and UKTI partnership
  31. 31. GAMING IN BRAZIL• Active online population: 45 million• 35 million active players• US$180 million spent on mobile games, estimated for 2011• 24 million play in mobile devices (69%) Source: New Zoo report
  32. 32. marsal@feevale.br +55 51 3586.8800 r. 8627 +55 51 9705.5439Game developers association 15 developers Organize marketBusiness and governamental Interface
  33. 33. Digital contentmobile-internetLudema Game Studio
  34. 34. Digital content / mobile-internetAquiris Game Experience
  35. 35. Digital content / mobile-internet Cupcake Sweet Entertainment
  36. 36. Digital content / mobile-internet Decadium Studios
  37. 37. Digital content / mobile-internet Devanium Studio
  38. 38. Digital content / mobile-internet Napalm Studio
  39. 39. Mobile
Games
Digital content / mobile-internet •  Partnership
with
Nokia
and
Microso3
 •  iOS
and
Android
for
the
next
months
 Rockhead Games Desktop
and
Tablets
 Mobile
Games
 •  Focus
on
digital
distribu?on
channels
 •  Partnership
with
Nokia
and
Microso3
 •  Touchscreen‐friendly
design
 •  iOS
and
Android
for
the
next
months
 Prospec6ng
 Desktop
and
Tablets
 •  Publishing
partnerships
 •  Focus
on
digital
distribu?on
channels
 •  Funding
of
upcoming
projects
 Touchscreen‐friendly
design
 •  •  Brazilian
market
(through
“Lei
Rouanet”
incen?ves)
 Prospec6ng
 Startup
Company
 •  Publishing
partnerships
 •  Founders
of
Southlogic
Studios
(1996)
‐
acquired
by
Ubiso3
(2009)
 •  Funding
of
upcoming
projects
 •  PUCRS
is
a
key
partner
(Post‐Gradua?on
Course
+
TECNOPUC)
 •  Brazilian
market
(through
“Lei
Rouanet”
incen?ves)
 Startup
Company
 •  Founders
of
Southlogic
Studios
(1996)
‐
acquired
by
Ubiso3
(2009 •  PUCRS
is
a
key
partner
(Post‐Gradua?on
Course
+
TECNOPUC)

  40. 40. Digital content / mobile-internetAudax Dreams Entertainment
  41. 41. Digital content / mobile-internet Mura Games Some
of
our
Products
 Entertainment
Network
 with
support
for
in‐game
 adver5sing
in
new
medias:
 texture,
3D
objects,
music
 Fantasy
world
based
 Tradi5onal
Checkers
 and
sound
effects.
All
of
 Game
takes
 them
are
delivered
 on
brazilian
indian
 advantage
of
the
 dynamically
by
system.

 ethnoecology
 new
technologies
 Game
sites:
+20
portals
publishing
free
games
for
brazilian
casual
gamers.
 Visit
www.murastudio.com
and
see
more
about
us
and
what
we
do.

  42. 42. Digital content / mobile-internet Braza Games
  43. 43. Digital content / mobile-internet Drecon Entretenimentos Drecon Entretenimentos
  44. 44. Digital content / mobile-internet Monster Bed Game Studio
  45. 45. Digital content / mobile-internet Sword Tales Studio
  46. 46. Software and Hardware Simulators Creative cities
  47. 47. THANK YOUCleber Cristiano ProdanovLuciano Andreatta da Costa gabinete@scit.rs.gov.br André Fagundes Pase afpase@pucrs.br Marsal Branco marsal@ilinx.com.br

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