he common recipe for performance improvement is to profile an application, identify the most time-consuming routines, and finally select them for optimization. Sometimes that is not enough. Developers may have to look inside the OS searching for performance improvement opportunities. Or they might need to optimize code inside a third party library they do not have access to. For those cases, other strategies shall be used. This presentation reports the experiences of Motorola's Brazilian developers reducing the startup time of an application on Motorola's MOTOMAGX embedded Linux platform. Most of the optimization was performed in the binary loading stage, prior to the execution of the entry point function. This endeavor required use of Linux ABI and Linux Loader going beyond typical bottleneck searching. The presentation will cover prelink, dynamic library loading, tuning of shared objects, and enhancing user experience. A live demo will show the use of prelink and other tools to improve performance of general Linux platforms when libraries are used.