Empathy map-poster-100216160157-phpapp01

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Empathy map-poster-100216160157-phpapp01

  1. 1. Designed  for: Designed  by:Business Model - The Empathy Map Date: What does she THINK and FEEL? what really counts major preoccupations worries & aspirations What does she What does she SEE? HEAR? what friends say environment friends what the markets offers what boss says what influences say What does she SAY and DO ? attitude in public appearance behavior towards others PAIN GAIN fears,  frustrations,  obstacles “wants”/needs,  measures  of  success,  obstacles www.XPLANE.com Adapted from XPLANE. XPlane.com

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