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Companies want to know about their customers so they can improve products and marketing. In the past, this data was entered by employees in a company. Web 2.0 illustrates that the best way to collect this data is by having the users input it themselves. Sites like mint and linkedin are prove that there is gold in user entered data.
Problem is that current computers, ie laptops and desktops, are used behind desks. Companies also want customers to enter data when they're on the move, or relaxing in the living room on a couch. Smartphones and tablets will enable this.
Smartphones will be used to digitize all the outside data: location, temperature, images, video, audio, chemical info, hart-rate, etc. Tables will enable interactive tv, interactive magazines, interactive books, etc. All ways to collect data while people are doing things away from their desks.
Smartphones and tablets will enable web 2.0 data collection away from desks. This will be hugely important for companies.