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What happened to Google Reader?

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What happened to Google Reader?

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What happened to Google Reader?

  1. 1. What Happened to GOOGLE READER Gomes, Queiroz, Torii, Zuppani
  2. 2. Information is Spread over the Internet Meet Johnny He needs to go a lot of websites everyday to keep himself up to date…
  3. 3. The problem Johnny have to bookmark and keep going back to all those websites one a time to see if there’s something new for him...
  4. 4. The Solution: Google Reader Johnny now can have all its websites information into one single news stream. He also can: Mark for reading later Share with friends PS. Technology was based in RSS/Atom
  5. 5. What’s in it for Google? Free Google gathers users info for Ads Intelligence
  6. 6. But Google Killed Google Reader The product last for 8 years, 2005-2013… It wasn't aligned with Google strategy for the future.
  7. 7. Why Google Killed Reader? The product wasn't following the Newest Trends
  8. 8. Why Google Killed Reader? New Strategy - the product lost traction internally Urs Hölzle, SVP Technical Infrastructure and Google Fellow
  9. 9. https://www.google.com/reader/about
  10. 10. The Google Cemetery keeps growing... 70+ products dead already… including Google Currents
  11. 11. Feedly got 500k users (Johnny included) the day after the funeral... Offers a Pro Plan: Future: Premium Content
  12. 12. What could have been different? 1) Partner with Media Websites so users could subscribe to premium paid content. 2) Incorporate Reader's functionality into Google Plus - users would follow their pages similar to Facebook FanPages nowadays… 3) Show ads inside Reader similar to what they have done to GMail (based on subjects related to what the user reads).
  13. 13. What is replacing Google Reader Today?
  14. 14. References Quora https://www.quora.com/Why-did-Google-kill-Google-Reader Wired https://www.wired.com/2013/06/why-google-reader-got-the-ax Google https://www.google.com/reader/about Google https://googleblog.blogspot.com.br/2013/03/a-second-spring-of-cleaning.html News http://br.wwwhatsnew.com/2013/03/falamos-com-os-responsaveis-por-feedly-o-novo-google-reader
  15. 15. Thank you!

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