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Innovazione digitale per le risorse umane: incentive, fringe benefits, welfare

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Presentazione fatta al ForumHR 2014, Milano. L'innovazione digitale ha cambiato il modo di lavorare. Oggi è arrivata ai premi: Amilon introduce in Italia i buoni shopping digitali e li propone alle Imprese che vogliono innovare programmi incentive ed erogazione dei fringe benefits. I premi sono in real time e creano engagement e instant gratification

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Innovazione digitale per le risorse umane: incentive, fringe benefits, welfare

  1. 1. L’innovazione digitale nella gestione di programmi incentive e nella erogazione di fringe benefits HR FORUM, Milano, 27/11/2014
  2. 2. Chi sono… @andreaverri @amilon_eu @ecrmitalia andrea.verri@amilon.it #premidigitali
  3. 3. Il percorso di  Nasce nel 2007, da . Mission: innovare gifting e rewarding  Per prima in Italia introduce i buoni (regalo e premio) digitali  Lancia il primo e-commerce di buoni digitali  Costruisce un network di 50 Insegne Retail, cui apre nuovi canali di vendita  Apre al B2B e inizia a vendere buoni digitali alle aziende  Sviluppa tecnologia e piattaforme per l’erogazione dei premi digitali  Inizia a rivolgere i suoi servizi al mondo HR, trovando grandi opportunità
  4. 4. Il passato
  5. 5. #archivio #CV #telefono #fax #telex #recruitment #buonipasto #viaggiopremio #postainterna
  6. 6. Oggi...
  7. 7. #motivazione #mobile #smartworking #engagement #retention #loyalty #cloud #socialcollaboration #HRTransformation #digitalinnovation
  8. 8. Tecnologia e Innovazione digitale guidano il cambiamento
  9. 9. Recruitment Ieri  Paper based  Interview intensive  Impossibile reperire altre informazioni sui candidati Oggi  LinkedIn  Social recruitment  E-recruitment  CV analytics
  10. 10. KNOWLEDGE management COLLABORATION & Learning "In the world of business, knowledge is currency. And, like currency, knowledge can seem scarce when you need it most — unless you’ve got something in the bank.That’s where knowledge management comes in. Just as libraries provide direct access to a world of information, knowledge management systems codify the collective wisdom of your team Share files, find answers, solve problems, locate information and expertise and tap into the collective knowledge of your employees, customers, and partners – anywhere. A new generation of technology is making it easier than ever to collect, categorize, and share vital information throughout your entire company. Systems are even gamifying knowledge management by allowing employees to digitally “high-five” one another for adding wisdom to the centralized repository.
  11. 11. KNOWLEDGE management COLLABORATION & Learning Ieri  Archivi  Colloqui per onboarding  Training one to one Oggi  Cloud computing  Document Tagging  Collaboration platforms  Knowledge management platforms  E-learning
  12. 12. ENGAGEMENT https://www.youtube.com/watch?v=y4nwoZ02AJM
  13. 13. ENGAGEMENT Engagement è alchimia tra azienda e dipendente. Molto ci vuole per costruirla, pochissimo per spezzarla. Oggi ci sono TOOLS per coltivare engagement, Coca Cola ha engagement team … Gen Y entra nel mondo del lavoro, si aspettano Fun, engaging work environment
  14. 14. ENGAGEMENT Ieri  Eventi aziendali  Team building  Viaggi premio  … Oggi  Coinvolgimento  Engagement platforms  Social engagement  REAL TIME REWARDS  Instant gratification  Caring
  15. 15. PREMI E INCENTIVI Ieri Oggi
  16. 16. Gift card vs. premio tradizionale Per l’azienda  No magazzino  No deperimento premi  No rischio di out of stock  Meno costi/rischi di spedizione  Semplicità di gestione  Gradimento certo Per l’utente  Premio molto simile al denaro  Libertà di scelta tra molti retailer e molti prodotti  Possibilità di tenere in tasca e comprare a sconto  Facilità d’utilizzo
  17. 17. L’innovazione: il premio digitale
  18. 18. Il buono digitale In pochi click…dedica, logo Aziendale, nominativo del dipendente Massima tracciabilità Barcode e codice univoco 18 #personalizzazione smart #sicurezza #facilità d’uso Visualizza e utilizza
  19. 19. Il buono digitale è mobile responsive #smartwork #fruzione in mobilità
  20. 20. Il buono digitale vs. gift card fisica Per l’azienda Per i premiati  Maggiore Sicurezza  Rapidità nell’attivazione  Real time nella consegna al destinatario  Maggiore personalizzazione  No costi di stampa e spedizione  No magazzino  Click and buy! REAL TIME REWARDS  Buoni premio fruibili in mobilità  Premi vicini alle reali esigenze del destinatario grazie alla completezza dell’offerta digitale
  21. 21. La modalità di erogazione dei premi Le campagne Incentive
  22. 22. La soluzione digitale Pandora è l’unica piattaforma che permette ai dipendenti premiati di accedere autonomamente con il proprio account (eventualmente integrabile all’interno della intranet locale) ed utilizzare i punti/crediti accumulati per scaricare in tempo reale, su qualsiasi device, buoni digitali responsive da spendere subito nelle più importanti catene di negozi parte del nostro network.
  23. 23. #engagement #comunicazione
  24. 24. Il Nostro Network
  25. 25. Vantaggi Per l’azienda • tempi minimi di setup • nessun magazzino • spedizioni digitali • invio immediato dei voucher • catalogo premi personalizzabile • grafica personalizzabile • integrabilità con altri sistemi operativi Per il destinatario • fruizione multi-device • selezione e ricezione dei premi immediata • immediata spendibilità dei buoni • alto valore percepito • aumento esponenziale della retention • semplicità di utilizzo e di navigazione • soddisfazione immediata • sensazione di appartenenza
  26. 26. Un esempio concreto  Startup: dicembre 2013  13.193 dipendenti coinvolti  215 punti caricati per persona  81% dei dipendenti ha scaricato almeno un buono premio  Spesa media 158 punti 38.9% 14.4% 1.8% 2.7% 4.6% 13.1% 8.2% 9.7% 6.6% Benzina Amazon Elettronica Food/spesa Grandi Magazzini Sport Viaggi Bambini Altro
  27. 27. Buoni digitali e welfare I fringe benefits
  28. 28. La normativa  I buoni di importo non superiore a €258,23 non concorrono a formare reddito da lavoro dipendente e sono interamente deducibili per il datore di lavoro quale compenso in natura (art. 51 co° 3 Dpr 917/86).  Non deve trattarsi di erogazione monetaria  Può essere sostituita dalla concessioni di titoli di legitimazione (buoni digitali)
  29. 29. Fringe benefits  Erogati direttamente ai dipendenti tramite le soluzioni di Amilon  Erogati come una delle compenenti di sostegno al reddito ai dipendenti all’interno dei Flexible Benefits di un piano Welfare
  30. 30. Fringe benefits Piattaforma Pandora  Il dipendente ha 250 punti (o meno, a discrezione dell’azienda) da spendere nella piattaforma Pandora.  Riceve una mail con l’accredito  Sceglie l’insegna che desidera  Spende in negozio o on-line Il Fringe benefits voucher  Il dipendente riceve un buono personalizzato, fisico o digitale, e la spende su www.idea-shopping. it, con le stesse modalità della piattaforma Pandora.
  31. 31. Il Fringe benefits voucher  Amilon ha introdotto sul mercato italiano un voucher digitale, #FringeBenefits Idea Shopping, il cui credito è spendibile in oltre 40 catene Retail e siti E-Commerce.  È possibile personalizzare totalmente #FringeBenefits Idea Shopping: • l'immagine che compare nel voucher (fisico o digitale) • dedica ed il nome del destinatario • sito web per la redemption dedicato all’interno dell’intranet aziendale
  32. 32. I voucher cartacei Il voucher digitale IDEA SHOPPING Negozi + e-commerce
  33. 33. Buoni digitali e piani welfare
  34. 34. Piani welfare Amilon collabora con le più importanti società di consulenza welfare specializzate in diritto del lavoro, tributario e fiscale per costruire su misura un piano welfare, dalla progettazione alla gestione operativa attraverso piattaforma. I benefici sono molteplici: eliminazione di procedure time-consuming, eliminazione di sprechi, vantaggi fiscali, aumento dei servizi offerti dall’azienda a costo zero, aumento della percezione di valore dell’azienda, maggior retention del dipendente, aumento della produttività e della motivazione, etc… Massimizzando l’efficacia degli investimenti si massimizza l’efficienza dell’azienda sul suo motore primo, le risorse umane.
  35. 35. Piani welfare • Abbiamo stretto intense collaborazioni con le principali società che offrono sistemi integrati di Welfare Aziendale. • Muoversi è una di queste: grazie all’integrazioni fra le nostre piattaforme ad oggi è possibile per i dipendenti delle 200 aziende loro clienti scaricare in tempo reale le gift card digitali delle 50 Insegne del nostro network.
  36. 36. Grazie per l’attenzione andrea.verri@amilon.it @andreaverri flora.leoni@amilon.it #premidigitali davide.secchi@amilon.it

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