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www.AndreaVahl.com
@AndreaVahl #smsuccess
About me
•
•
•
•

Social Media Coach, Strategist and Speaker
Co-author of Facebook Marketing All-in-One for Dummies
Commun...
Agenda
•
•
•
•
•
•

How to research what is working now
Three main things you need to do on each site
Allocating Your Time...
What is Working for You?
Social Crawlytics – Most Shared Content

#smsuccess
Compare Your Stats
Facebook Insights
Twitonomy – Influencers and RTs
LinkedIn Stats

#smsuccess
YouTube Analytics
Pinterest: Tailwind
Test Your Social Sites for Yourself
What is Working for Others?
AgoraPulse

#smsuccess
Facebook Graph Search
Interest Lists

https://www.facebook.com/addlist
Pay Attention to Successes
• List 5 competitors on each site
• Watch their engagement
• Watch how they post
Three Main Things To Do on Each Site
1. Make sure your profile is
complete, interesting, and full
of good keywords
2. Conn...
Personal Assessment
1.
2.
3.
4.
5.
6.

What worked for you last year in social media?
Where did your web traffic come from...
Defining Success for You
• Not all about followers
• Put metrics in place
• Lay out goals
Set Goals That Make Sense
•
•
•
•

Overall growth is still good = awareness
Traffic
Subscribers Best Goal
Sales
Setting Goals
• S.M.A.R.T.
– Specific
– Measureable
– Attainable
– Realistic
– Timely
Example Goal broken down
• 300 New Fans in 1 Month
• $50 Ad spend = 100 new Fans
• Solo e-mail to customers = 100 new Fans...
Laying out your Activity
Chunk it down
Editorial Calendar
Content Resources
• News sites – Huffpost, NYT, WSJ
• Aggregators – Alltop, PopURLS, SmartBrief
• Social sites – LinkedIn ...
Making Projections
Measuring Success
Review
Tracking Sales
• Have a coupon code that you use just on one social
platform.
• Send traffic from social sites to one web ...
What’s Next??
• My best advice:
– Don’t jump on the bandwagon

• Watch these Pages:
– www.facebook.com/GrandmaMaryShow
– w...
Setting Yourself up for Success
•
•
•
•
•
•

Keep your Goals in front of you
Chunk it down
Schedule your activity
Track yo...
Social Media Success Planning Kit
• Includes:
–
–
–
–
–
–

Initial Assessment
Goal and Growth Plan
Activity Calendar – Dai...
Setting Your 2014 Social Media Success Plan
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Setting Your 2014 Social Media Success Plan

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You can sign up for my Social Media Success Planning Kit at http://www.andreavahl.com/socialmediaplanningkit

Published in: Social Media, Technology, Business

Setting Your 2014 Social Media Success Plan

  1. 1. www.AndreaVahl.com @AndreaVahl #smsuccess
  2. 2. About me • • • • Social Media Coach, Strategist and Speaker Co-author of Facebook Marketing All-in-One for Dummies Community Manager for Social Media Examiner Grandma Mary
  3. 3. Agenda • • • • • • How to research what is working now Three main things you need to do on each site Allocating Your Time – Activity Outline Setting Goals and Making Projections Measuring Success Q&A
  4. 4. What is Working for You?
  5. 5. Social Crawlytics – Most Shared Content #smsuccess
  6. 6. Compare Your Stats
  7. 7. Facebook Insights
  8. 8. Twitonomy – Influencers and RTs
  9. 9. LinkedIn Stats #smsuccess
  10. 10. YouTube Analytics
  11. 11. Pinterest: Tailwind
  12. 12. Test Your Social Sites for Yourself
  13. 13. What is Working for Others? AgoraPulse #smsuccess
  14. 14. Facebook Graph Search
  15. 15. Interest Lists https://www.facebook.com/addlist
  16. 16. Pay Attention to Successes • List 5 competitors on each site • Watch their engagement • Watch how they post
  17. 17. Three Main Things To Do on Each Site 1. Make sure your profile is complete, interesting, and full of good keywords 2. Connect to new people regularly and talk to them 3. Post quality content
  18. 18. Personal Assessment 1. 2. 3. 4. 5. 6. What worked for you last year in social media? Where did your web traffic come from? How much time do you have to spend each day? What are your specific goals with social media? Where is your resistance? What would you like to change this year?
  19. 19. Defining Success for You • Not all about followers • Put metrics in place • Lay out goals
  20. 20. Set Goals That Make Sense • • • • Overall growth is still good = awareness Traffic Subscribers Best Goal Sales
  21. 21. Setting Goals • S.M.A.R.T. – Specific – Measureable – Attainable – Realistic – Timely
  22. 22. Example Goal broken down • 300 New Fans in 1 Month • $50 Ad spend = 100 new Fans • Solo e-mail to customers = 100 new Fans • Inviting targeted friends = 100 new Fans • 50 New Subscribers • Free Webinar – 25 optins • Free Report – 25 optins
  23. 23. Laying out your Activity
  24. 24. Chunk it down
  25. 25. Editorial Calendar
  26. 26. Content Resources • News sites – Huffpost, NYT, WSJ • Aggregators – Alltop, PopURLS, SmartBrief • Social sites – LinkedIn Pulse, Twitter Search, Facebook Interests Lists • Blogs and Web – Feedly, Google Alerts • Tools – Post Planner, BuzzSpice
  27. 27. Making Projections
  28. 28. Measuring Success
  29. 29. Review
  30. 30. Tracking Sales • Have a coupon code that you use just on one social platform. • Send traffic from social sites to one web signup page and watch the optins to your offer. • Have a different e-mail list for people who sign up to your freebie offer from social sites. • Ask people when they make a purchase how they found you. • Have Google Analytics track your traffic from entry to purchase.
  31. 31. What’s Next?? • My best advice: – Don’t jump on the bandwagon • Watch these Pages: – www.facebook.com/GrandmaMaryShow – www.SocialMediaExaminer.com • Focus on your e-mail list
  32. 32. Setting Yourself up for Success • • • • • • Keep your Goals in front of you Chunk it down Schedule your activity Track your progress Be kind to yourself Have fun!
  33. 33. Social Media Success Planning Kit • Includes: – – – – – – Initial Assessment Goal and Growth Plan Activity Calendar – Daily, Weekly, Monthly Editorial Calendar – Daily, Monthly Social Sites Statistics, Projections, and Results Two Q&A group webinars • Only $97 www.andreavahl.com/socialmediaplanningkit

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